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iVillage Unveils the Web's Only Celebrity Entertainment News Site Designed For Women, as Part of its Site-Wide Relaunch

Posted on: Tuesday, 8 September 2009, 07:56 CDT

NEW YORK, Sept. 8 /PRNewswire/ -- iVillage today announced the launch of its new Entertainment site (www.ivillage.com/entertainment), the only online celebrity news and entertainment site designed especially for women. This marks the first phase of a total site relaunch of iVillage. The new Entertainment site will focus on celebrity news, movies and television shows that women care about most, including what to watch with their kids. The announcement was made by Angela Matusik, iVillage's Chief Content Executive, who recently joined iVillage from People.com, and will oversee the editorial direction of the entire site.

"Our community uses the latest celebrity news and drama to spark conversations about what really matters to them," said Matusik. "Whether that's about how to talk to your kids about divorce or deciding if the newest action movie is appropriate for the whole family - we've created an engaging online experience where the iVillage community has a starring role."

Throughout the site women will find opinions and voices just like theirs and will be encouraged to weigh in and share their own. From useful tools like the Fall Entertainment Guide for parents, to fun features like the Celebrity Time Out poll, the site will provide opportunities to ignite dialogues among this community of networkers and influencers.

As the launch advertiser, Hasbro will promote their "Family Game Night" campaign. "With iVillage Entertainment, we're able to reach our target consumers in a very relevant way," said Matt Collins, Vice President, Marketing, Hasbro Games. "Family Game Night is the perfect message for iVillage's vibrant audience of women and moms who want fun, appropriate activities for their families."

As part of the NBC Universal family, the new Entertainment site will enjoy unique access to the company's wide array of entertainment content and top talent. The site will feature exclusive, original interviews from NBC Universal fan favorites such as Parks & Recreation's Amy Poehler; Jay Leno; NBC News' Brian Williams; The Office's Angela Kinsey; Heroes stars Greg Grunberg and Ali Larter; Alison Sweeney from The Biggest Loser; Matt Bomer and Tim DeKay from White Collar; Marissa Jaret Winokur from Dance Your Ass Off; Taylor Schilling and Jamie Lee Kirchner from Mercy; Aimee Garcia from Trauma; Kim Zolciak and Lisa Wu-Hartwell of The Real Housewives of Atlanta; Chuck's Zachary Levi and Joshua Gomez, and the Ghost Hunters team. Other exclusive celebrity interviews will include Jennifer Aniston, Kate Beckinsale, Jennifer Connelly and Queen Latifah on their Fall projects.

Additional content providers include Associated Press, Access Hollywood, DoubleX.com, Television Without Pity, Bravo and Oxygen, to bring users exclusive content from their favorite newsmakers.

Additionally, Matusik announced that Serena Kappes has joined iVillage from People.com as the new Editor of the Entertainment site. Kappes has nearly two decades of experience in entertainment news reporting, and will play an integral role in setting the tone of the site.

Built on an entirely new and modern technology platform, the new iVillage provides seamless navigation and access. Additional sites rolling out over the coming months will include categories that matter most to women, such as Food, Astrology, Health, Family, Home and Beauty & Style.

About iVillage

iVillage is the leading online destination for women, where they can find the most meaningful content, real-life conversations and the tools they need for their busy lives. The site focuses on categories that best serve women's needs including Food, Health, Entertainment, Family, Beauty & Style. Additional businesses and brand extensions within iVillage Networks include iVillage UK, NBC Digital Health Network, Astrology.com and GardenWeb. In addition, iVillage enjoys a strategic partnership with BlogHer, the leading participatory news, entertainment and information network for women online. iVillage Inc., acquired by NBC Universal, Inc. in May 2006, is based in New York City.

iVillage Networks is part of NBC Universal's Women & Lifestyle Entertainment Networks, a powerful combination of media assets that additionally include Bravo Media, "Green is Universal," and Oxygen Media, and Women@NBCU, a female targeted sales and marketing initiative.

SOURCE iVillage

Source: PR Newswire

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