iVillage Announces Total Site Relaunch
NEW YORK, Sept. 8 /PRNewswire/ — iVillage today announced a total site relaunch, taking a new and modern approach to women’s media. The redesign, which will roll out in phases, caters to the needs of today’s busy women who live their lives online. The result is a visually stunning experience that serves up only the most relevant headlines, spirited conversations, honest advice, and essential tools for taking it all on. The news was announced today by Jodi Kahn, Executive Vice President, iVillage Networks.
Planned launches in categories that matter most to women, including Entertainment, Food, Health, Parenting & Pregnancy, Home, Beauty & Style and Astrology, will roll out individually over the coming months. Entertainment will debut first on September 9th, and is the only online celebrity entertainment news site designed especially for women. As a member of the NBC Universal family, the site will enjoy unique access to the company’s vast array of content and a-list talent.
“The new site is where the iVillage woman can tell her true story, leaving in all the genuine details. It’s where she shares her life moments, from the day-to-day happenings to the major milestones,” said Kahn. “This passionate community dialogue is fully integrated with fresh content and new tools at levels never before seen.”
“As the first and most established destination for women on the web, iVillage is the digital centerpiece of our women and lifestyle content strategy,” said Lauren Zalaznick, President of NBC Universal Women & Lifestyle Entertainment Networks. “In an age when female consumers are substantially driving the economy and women are managing their lives online, the relaunched site will further cement our position as a leader in this important marketplace.”
The new iVillage experience centers on community, inviting users to jump in the middle of the day’s headlines and join the conversation. A newly hired editorial team led by Angela Matusik, who recently joined from People.com, will populate the site with relevant stories and fresh content, updated on a daily basis.
Built on an entirely new and modern technology platform, iVillage will fully integrate content with social media features and numerous mobile applications. A suite of innovative tools, such as a meal planner that connects to a woman’s health profile, will help her manage life’s daily needs — both big and small.
With an average of 15,000 monthly brand mentions on the site’s hundreds of message boards, iVillage is a key digital partner for marketers to connect with a large audience of female influencers and become part of their conversation.
Additionally, iVillage is the digital anchor of Women At NBCU, the company’s female-targeted ad sales and marketing initiative. Together with NBCU’s wide array of female-skewing brands — such as Oxygen, Bravo, Green is Universal and TODAY — iVillage offers advertisers unparalleled reach across a broad audience of women.
About iVillage
iVillage is the leading online destination for women, where they can find the most meaningful content, real-life conversations and the tools they need for their busy lives. The site focuses on categories that best serve women’s needs including Food, Health, Entertainment, Family, Beauty & Style. Additional businesses and brand extensions within iVillage Networks include iVillage UK, NBC Digital Health Network, Astrology.com and GardenWeb. In addition, iVillage enjoys a strategic partnership with BlogHer, the leading participatory news, entertainment and information network for women online. iVillage Inc., acquired by NBC Universal, Inc. in May 2006, is based in New York City.
SOURCE iVillage