Boston Arthritis Walk to Feature YouTube Dance Star - Judson Laipply
Posted on: Tuesday, 8 September 2009, 13:40 CDT
BOSTON, Sept. 8 /PRNewswire/ -- Motivational speaker and dancer, Judson Laipply, will appear at the Boston Arthritis Walk scheduled for Sunday, Sept. 13 at Prudential Center. Laipply's appearance is part of a new awareness and fundraising initiative between DRJ Group, the makers of all-natural Stopain(R) topical analgesics, and the Arthritis Foundation. The initiative includes a new video - Stop Pain. Start Dancing. - starring Laipply, who is best known for his Evolution of Dance video, the most viewed video on YouTube. Additionally, for the next 12 months DRJ Group will donate a portion of each Stopain purchase to support the Arthritis Foundation's mission to address the nation's most common cause of disability.
"We are proud to support the Arthritis Foundation by using our video to encourage physical activity as a way to manage or prevent arthritis," said Bob Miller president and CEO of DRJ Group. "We hope viewers will forward the video to friends and family to help spread the message that staying active has long-term health benefits."
The new video features the song, Land of 1,000 Dances, and includes a cast of more than 70 characters. The video can be viewed at www.stopain.com.
The video will be used to promote the Arthritis Foundation's Let's Move Together campaign, a new movement tied to the organization's popular Arthritis Walk(R).
Arthritis Walk is an annual nationwide event that raises awareness and funds to fight arthritis, the nation's most common cause of disability. Let's Move Together is a nationwide movement designed to inspire people to move every day to prevent or treat arthritis.
"Research shows that regular physical activity, including dancing, can help minimize the pain and stiffness of arthritis," said Scott Walters, group vice president of corporate relations with the Arthritis Foundation. "We are excited to partner with DRJ Group to promote Let's Move Together and, hopefully, inspire people to remain active as a way to manage joint pain and improve mobility."
For more information or to register visit www.bostonarthritiswalk.org, email mhalpin@arthritis.org or call (617) 219-8221.
Stopain products can be purchased in over 25,000 independent pharmacies and national chain drug stores and on the Stopain Web site.
SOURCE DRJ Group
Source: PR Newswire
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