Novamex, Sigma Foods Join Abasto(TM) Magazine Advertisers
Posted on: Tuesday, 8 September 2009, 13:44 CDT
WINSTON-SALEM, N.C., Sept. 8 /PRNewswire/ -- Abasto magazine announced today that Novamex and Sigma Foods, two of the largest manufacturers and distributors for Hispanic foods, have signed contracts with the publication. Their advertising campaigns launched in Abasto's July 2009 issue.
(Photo: http://www.newscom.com/cgi-bin/prnh/20090908/CL71985)
"Novamex decided to advertise in Abasto because it is the best and most efficient way to communicate to Hispanic food businesses across the country," says Kevin Rose, Novamex Director of Sales for the Eastern United States. "We have a wide range of products that will help retail outlets and restaurants grow their businesses and we wanted one place where we could reach them all.
"We thought it was a smart move to leverage Abasto's ability to reach over 41,000 professionals working in the U.S. Hispanic food industry," Rose added. "We've already seen a significant response from our first ads, so we are more than satisfied."
Novamex is the leading marketer and distributor of Mexican brands such as Jarritos, Sangria Senorial, Sidral Mundet, Mineragua, Zuko, D'Gari, Camaronazo, Chachitos, Cholula and Chocolate Ibarra.
Sigma Foods has also chosen to advertise in Abasto. Sigma Foods is a leader in the U.S. that specializes in providing Hispanic consumers with refrigerated and frozen foods across the country, with brands that include FUD and La Villita.
The idea for Abasto magazine came from entrepreneur Dan Calhoun, principal of Hispanic Marketing Consultants. Calhoun says, "We knew there was a communication gap in the marketplace - tens of thousands of Hispanic food entrepreneurs didn't have access to the bigger manufacturers, and vice versa.
"So we decided to build a community of commerce for this market segment," Calhoun continues. "We're gratified that powerhouses like Novamex and Sigma Foods share our vision and see the advantage of extending their brands to a broader market."
Abasto is the first and only magazine to help Hispanic food entrepreneurs grow their businesses to greater profitability. Written in Spanish, Abasto provides rich insight and important news on a monthly basis. In addition, the magazine provides a larger network of suppliers, which helps increase sales for every member of the Abasto community. Updates are also available online. Visit AbastoOnline.com
For more information, contact Abasto's Editor In Chief Francisco Camara-Riess at editor@abasto.us or 877.817.3674 ext 202.
For advertising opportunities, contact Danny Gelatt at dannyg@abasto.us or 877.817.3674 ext 203
Abasto Magazine, P.O. Box 20577, Winston-Salem, NC 27120-0577, www.AbastoOnline.com
SOURCE Abasto Magazine
Source: PR Newswire
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