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USA TODAY Wine Club Launched

Posted on: Tuesday, 8 September 2009, 14:02 CDT

MCLEAN, Va., Sept. 8 /PRNewswire/ -- USA TODAY, a leading national media brand, announced today that My Wines Direct has launched the USA TODAY Wine Club as a destination for USA TODAY readers and wine consumers to learn about and purchase wines from around the world. The USA TODAY Wine Club, operated by My Wines Direct, will feature six bottles of wine each quarter for $69.99 plus $11.99 shipping.

In a unique twist, the USA TODAY Wine Club will feature USA TODAY reader tasting panels throughout the country selecting wines for the club. The quarterly pack features wines sourced by experts and chosen by USA TODAY readers. Each wine is accompanied by tasting notes, interesting facts about the region and varietal plus a unique recipe to create a meal pairing.

Wine Club members receive a 10% discount on purchases in the Wine Store of the USA TODAY Wine Club. My Wines Direct will operate USATODAYWineClub.com and provide wine-focused content. The site will provide USATODAY.com readers and wine consumers with helpful information they can use to make more informed wine purchasing decisions.

Available first at the USA TODAY Wine Club for the first 60 days of its inaugural launch is the Double T Chardonnay by Trefethen Family Vineyards an international award-winning Napa Valley wine producer. Consumers can join the USA TODAY Wine Club by going to USATODAYWineClub.com or calling 1-877-WINE-414.

The USA TODAY Wine Club is operated by My Wines Direct and is not operated or controlled by USA TODAY and USATODAY.com.

My Wines Direct is a leader in bringing great wine at great values directly to the consumer. For more than five years, they have used a combination of experts and consumers to screen and select wines, providing wine lovers and gift givers a fully approved winning selection of wines, largely under $15. This segment of the business is growing at double digit rates, with the consumer spending less, staying home more and appreciating a greater variety and value of wines.

USA TODAY was founded in 1982 with a mission to serve as a forum for better understanding and unity to help make the USA truly one nation. Through its flagship newspaper and popular Web site, USA TODAY engages the national conversation and connects readers online through social media applications. USA TODAY, the nation's top-selling newspaper with a total average daily circulation of more than 2.1 million, and USATODAY.com, an award-winning newspaper Web site which launched in 1995, reach a combined 5.8 million readers daily. The USA TODAY news and information brand also includes: USA TODAY Education, USA TODAY LIVE, USA TODAY Mobile, and USA TODAY Sports Weekly. USA TODAY is owned by Gannett Co., Inc. (NYSE: GCI).

SOURCE USA TODAY

Source: PR Newswire

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