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Rubberduck Media Lab Launches Mobile TV Service for Operator O2

Posted on: Wednesday, 9 September 2009, 01:30 CDT

OSLO, September 9 /PRNewswire/ -- Rubberduck Media Lab AS, a leading provider of mobile TV and video services for network operators and broadcasters worldwide, has now launched a mobile TV and video service for Telefonica O2 Ireland.

Under the terms of the agreement, Rubberduck Media Lab is providing a completely outsourced mobile TV service to Telefonica O2 Ireland including content acquisition and provision as well as technical support and management.

The service called O2 TV has now been launched in Ireland and is available for all O2 customers using a video enabled handset such as most Sony Ericson, Samsung and Nokia mobile phones. O2 TV is available across the EDGE, 3G and HSDPA networks. Users can subscribe to two packages, one with Sky channels (sports and news) and an O2 Lifestyle-pack of well-known channels such as RTE, BBC, CNN, Cartoon Network and Travel Channel.

"Rubberduck's mobile TV and video solution involves using the operator's existing networks. It is available on most video enabled handsets in the O2 subscriber base so no special handsets are required as for broadcast mobile TV technologies", says Ola Svartberg, CEO of Rubberduck Media Lab.

Both postpay and prepay customers can access the service, which is charged at EUR1 for a 24-hour pass, with a 30-day pass for EUR5 for the O2 Lifestyle pack and EUR6 for the Sky Sports and News pack.

Rubberduck makes TV and video work on all handsets. Based in Oslo, Norway, Rubberduck Media Lab AS is Scandinavia's leading mobile TV and video company providing services to Network Operators and Broadcast Companies across the world such as Telenor, Sonofon, MTV, Hi3G Sweden & Denmark, BBC, Elisa and Fox. The Managed Services of the company includes content sourcing and complete technical management of the Mobile TV Service and delivery channels. Rubberduck Media Lab is part of the stock listed Aspiro group. For more information please visit http://www.rubberduckmedialab.com or http://www.aspiro.com.

SOURCE Rubberduck Media Lab

Source: PR Newswire

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