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Analysts and Marketing Technology Experts Join Forces to Offer CMOs Enterprise Marketing Management 101

Posted on: Wednesday, 9 September 2009, 10:00 CDT

KANSAS CITY, Mo., Sept. 9 /PRNewswire/ -- CMOs, vice presidents and managers of marketing, and IT professionals who support marketing operations will benefit from unbiased information on Enterprise Marketing Management (EMM) technology by attending Enterprise Marketing Management 101. This come and go webinar-style program will be held Thursday, October 1st from noon to 3:30 p.m. Eastern Daylight Time. There is no cost for the event.

EMM 101 will feature presentations from industry analysts, leading marketing technology providers, and marketing technology consultants. These experts will offer insight on the essential marketing platform technologies organizations must understand as they solidify 2010 plans.

"New marketing priorities, especially the pressure to demonstrate value and return on investment, are shaping the next big evolutions in marketing," said Mayer Becker, Practice Director for Enterprise Marketing Advisory Services at MarketSphere. "This event is designed to arm CMOs with information to effectively address these changing business paradigms, which increasingly call for an EMM strategy."

Saepio's president, John Thomson, is among the industry experts who will present at the EMM 101 event. Other speakers are:

• Suresh Vittal, senior analyst with Forrester Research;
• Mayer Becker of MarketSphere;
• Marianne Seiler, Partner, Accenture;
• Adam Needles, Director of Field Marketing for Silverpop;
• Brad Bohrer, Director, Product Strategy and Marketing with Unica Corp.; and
• Mark Chaves, Senior Product Manager - Customer Intelligence with SAS
  

EMM technology organizes, automates and manages every stage, every component of an organization's marketing process. The EMM 101 conference will answer the question "Why EMM and Why Now?" and will give global marketers valuable information to support and build on the EMM platform development work they have done to-date.

"Saepio is grateful to be included among this impressive list of presenters," said Stephen Tucker, vice president for Saepio. "Our technology has always focused on bringing efficiency and effectiveness to marketing processes. Now that this is more important than ever, we want to make sure marketing leaders have exposure to all the information they need to lower marketing cost, improve marketing ROI and strengthen their brand."

To register or for more information, visit www.emm101.com.

About Saepio Technologies, Inc. (www.saepio.com)

Saepio Technologies is the leading provider of powerful, yet simple-to-use marketing asset management technology for corporations with distributed marketing networks. These solutions are in use at hundreds of leading companies and organizations. Customers include corporations that use Saepio products to empower local marketers at regional offices, local dealerships and stores to tailor their messages to their specific audience. Advertising agencies and print service providers also deploy Saepio solutions to add value to existing services and to create new revenue streams by helping clients improve the way they support and manage the local marketing process.

SOURCE Saepio Technologies, Inc.

Source: PR Newswire

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