SpotXchange Cracks Top 20 on comScore’s Video Metrix
WESTMINSTER, Colo., Sept. 9 /PRNewswire/ — comScore’s newly released Video Metrix numbers for July 2009 listed SpotXchange as a top video ad network reaching a potential of 47M unique visitors per month with its in-stream pre-roll video ad unit. As a result, SpotXchange ranked in the top 20 of Video Metrix when including potential reach of video ad networks. comScore also reported that SpotXchange’s combined potential reach for in-banner and in-stream video ads is 109M unique visitors per month.
“We’re very proud of the numbers comScore reported for SpotXchange,” said SpotXchange CEO Michael Shehan. “Joining comScore was an important first step in raising our profile in the media buying community. While we don’t believe our network is fully represented in the comScore numbers since we are just at the very beginning stages of working with them, this is still an especially proud moment for SpotXchange, as the Company has proven that superior technology, unwavering focus on our mission and a strong value proposition trump heavily financed competitors any day of the week.”
SpotXchange is a performance-based video ad network that operates an exchange-based marketplace where buyers and sellers of video ad inventory come together in a real-time environment. SpotXchange has never raised institutional funding, having supported itself through significant investment from its sister company, Booyah Networks, and a small round of angel funding from notable industry titans like Alex Bogusky co-Chairman of Crispin, Porter & Bogusky. SpotXchange enables advertisers to target video ad inventory using a variety of enhanced targeting technologies, and is the only video ad network to offer both retargeting and behavioral targeting technologies.
“I’m not surprised by SpotXchange’s success and growth,” says Alex Bogusky, co-Chairman of CP+B. “When you combine the best qualities of TV advertising with the most advanced interactive targeting methods and an efficient and accountable platform, you’ve suddenly made every marketer’s dream come true.”
About SpotXchange
SpotXchange is a performance-based video ad network that guarantees our advertisers generate a return on their video advertising investment. Combining the power of video with advanced targeting technologies and an efficient exchange-based marketplace, SpotXchange enables advertisers to achieve their campaign goals regardless of the metric – more sales, registrations, phone calls, web site visitors, interactions, brand lift, purchase intent, brand awareness, in-store visits, etc. The SpotXchange patent-pending online video advertising platform received the 2007 & 2008 Streaming Media Readers’ Choice Award for Best Video Ad Platform. The company was spun off from Colorado-based digital marketing and technology company, Booyah Networks in March 2007. Booyah Networks ranked 23rd on the 2006 Inc. 500. SpotXchange clients and partners include Reckitt, TVU, Mochi, RealGames, and Razorfish to name a few.
SOURCE SpotXchange