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Febreze(R) and the National Football League Partner to Freshen Homes and Locker Rooms Nationwide

Posted on: Thursday, 10 September 2009, 07:00 CDT

CINCINNATI, Sept. 10 /PRNewswire/ -- Febreze(R), the leading home freshening brand, and the National Football League (NFL), announced a sponsorship deal today to provide football fans and moms alike a game plan for freshness. To tackle odors on the field and in the home, Febreze has teamed up with America's "first lady of football" Olivia Manning to share tips and solutions for everything from freshening the home on game day to eliminating sweat odors on sports gear.

"I'm excited to partner with Febreze to give moms like me a play for every occasion and easy solutions to freshen their homes on game day and every day," Manning said. "With a husband and three sons who were always active in sports, I know it's a tough job to eliminate odors that come home with athletes after they leave the field."

The Febreze program is a result of a sponsorship between Procter & Gamble and the NFL. The Febreze family of products has always been well-known for providing fresh, clean scents and eliminating odors from fabrics and the air. Now designated the official air freshener of the NFL, Febreze is stepping up to the line of scrimmage to get moms and NFL fans game-ready from NFL Kickoff all the way through Super Bowl XLIV in South Florida.

For more information on Febreze, visit www.febreze.com and follow Febreze on Twitter @Febreze_Fresh.

About Procter & Gamble (NYSE: PG) Three billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers(R), Tide(R), Ariel(R), Always(R), Whisper(R), Pantene(R), Mach3(R), Bounty(R), Dawn(R), Pringles(R), Folgers(R), Charmin(R), Downy(R), Lenor(R), Iams(R), Crest(R), Oral-B(R), Actonel(R), Duracell(R), Olay(R), Head & Shoulders(R), Wella(R), Gillette(R), and Braun(R). The P&G community consists of over 135,000 employees working in over 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brand.

SOURCE Febreze

Source: PR Newswire

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