Double Fusion Strengthens Senior Management Team
SAN FRANCISCO, Sept. 14 /PRNewswire/ — Double Fusion (http://www.doublefusion.com) today announced that it has named Derek J. Rudd as senior vice president, advertising sales for North American and European markets. In this position, Rudd is responsible for overseeing and managing advertising sales efforts for those regions, based out of the company’s New York sales headquarters. This appointment reinforces Double Fusion’s continued commitment to providing brands around the world with the most comprehensive video game advertising solutions.
Rudd brings a wealth of experience to Double Fusion as a consumer sales and video game industry veteran with more than a decade of experience in advertising sales and sales management. Having spent seven years at IGN Entertainment, a unit of Fox Interactive Media, Inc., Rudd was instrumental with his efforts to bring the company to profitability. While at IGN, which today is one of the top video game and entertainment resources, he led a sales team of more than 20 professionals who focused on consumer advertising sales to reach the (18-34 year old) young adult market, and grew the unit’s revenues more than tenfold.
“As Double Fusion continues to grow, it’s important that as a company we bring in the most talented individuals to ensure that advertisers and consumers connect through the video game medium,” said Jonathan Epstein, Double Fusion’s CEO. “With his industry experience and numerous successes, Derek is a natural fit for helping Double Fusion reach and exceed that goal.”
Following his tenure at IGN, Rudd has held senior sales positions in the digital media sector including: SocialMedia Networks where he served as senior director, agency relationships, responsible for developing the company’s East Coast region sale presence, successfully increasing pipeline activity in that region by 400 percent; Crave Online, where he served as vice president of consumer ad sales; and Piczo.com where he was responsible for driving all advertising sales across North America.
At Double Fusion, Rudd’s experience in the gaming and consumer advertising sector will be key as the company expands its roster of North American and European advertisers and presents new in- and around-game advertising solutions into top publishers and platforms.
About Double Fusion
Double Fusion is the most powerful multi-platform in-game advertising network in the world. Tapping into the fast growing in-game advertising market, Double Fusion connects Fortune 500 brands to millions of video game players through their award-winning dynamic ad-serving technology and marketing services. Committed to providing free and ad-supported games for everyone, Double Fusion’s global network currently boasts over 30 top-tier game publishers providing unique game content experiences for consumers and the advertisers looking to reach them across all demographics, platforms, and game genres. Privately held and headquartered in San Francisco, Double Fusion has offices in Chicago, New York, Jerusalem, London and Tokyo.
SOURCE Double Fusion