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Yext(TM) Launches First Ever Pay-Per-Action Phone Call Service at TechCrunch50

Posted on: Monday, 14 September 2009, 18:30 CDT

SAN FRANCISCO, Sept. 14 /PRNewswire/ -- Yext (www.yext.com), a rapidly growing local advertising company, today officially launched Yext Calls(TM) at TechCrunch50. Yext Calls is the first ever service that sends local advertisers pay-per-action phone calls. The unique service understands consumer actions that occur on phone calls and charges local businesses only for relevant calls.

"Yext Calls represents a quantum leap forward in local advertising," said Howard Lerman, co-founder and CEO of Yext. "Over the past three years, we've learned a lot about local advertising; particularly that local advertisers want phone calls, not clicks. The problem was that charging per call is challenging because over half of phone calls aren't relevant, are wrong numbers, telemarketers, or other junk. We've solved this problem in a revolutionary way by analyzing calls for actions and only charging our customers for relevant calls. I am proud to launch three years of incredible work here at TechCrunch50 2009."

How does the service work? When a consumer calls a local advertiser, Yext Calls analyzes the call to determine the relevancy to the advertiser. Utilizing patent-pending technology, Yext Calls understands the caller's intent, identifies the key actions that occurred on the call, displays them for the advertiser, and charges for relevant calls. Advertisers can actually read through the relevant actions on their inbound phone calls, just like reading their email.

Yext was selected as one of 50 up-and-coming companies to present at the TechCrunch50 conference in San Francisco out of more than 1,000 applications.

About Yext, Inc.

Founded in 2006, Yext is the next Yellow Pages, offering superior local services to users, advertisers and publishers. Nearly 20,000 customers are now connected to Yext Calls, the company's flagship advertising service that sends local businesses pay-per-action phone calls. Dozens of leading publishers have installed Yext Numbers, the company's local search monetization system. Yext is fanatically focused on perfecting the local advertising experience, an enormous unsolved problem with incredible potential.

About TechCrunch50

Founded in 2007 by leading technology blog TechCrunch and entrepreneur Jason Calacanis, the TechCrunch50 conference provides a platform for early-stage, and frequently unfunded, companies to launch for the first time to the technology industry's most influential venture capitalists, corporations, angel investors, fellow entrepreneurs and the international media. Companies are selected to participate exclusively on merit. TechCrunch50 is supported by corporate sponsors Google, Microsoft, Bing, MySpace and Facebook, as well as venture capital and legal-advisory firms including Sequoia Capital, Charles River Ventures, Founders Fund, Redpoint Ventures and Perkins Coie.

SOURCE Yext

Source: PR Newswire

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