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Twentieth Century Fox Home Entertainment and JAGTAG Team to Help Fans Sink Their Claws Into a Sneak Peak of X-Men Origins: Wolverine

September 15, 2009

PRINCETON, N.J., Sept. 15 /PRNewswire/ — Twentieth Century Fox Home Entertainment and JAGTAG, the only 2D barcode solution that does not require consumers to download an application and the only mobile medium to successfully deliver optimized multimedia to standard phones and smartphones, today announced the launch of the first viable Twitter integration from a 2D barcode tied to the Blu-ray/ DVD launch of X-Men Origins: Wolverine. The Twitter integration allows consumers to tweet with 2D barcodes, sharing exclusive video content from X-Men Origins: Wolverine with their friends and followers.

Consumers can take pictures of JAGTAGs in Twitter clients such as Tweetie, Twitterberry or TwitterFon and tweet them to @524824. They then receive tweets back with URLs that link to high resolution images, long length audio and video, or traditional WAP sites. Consumers can easily re-tweet content to their followers to share what they feel is most valuable.

“Leveraging social networking capabilities allows us to extend the reach and more importantly connect with users to create interactivity via an ongoing dialog,” said Mary Daily, Executive Vice President, Marketing Fox Home Entertainment.

JAGTAG’s technology takes social marketing to a new level for Fox Home Entertainment by placing Twitter capabilities within 2D barcodes. As the first to leverage the integration of 2D barcodes with Twitter, Fox is creating a consumer-controlled, word of mouth driven experience around the Blu-ray/DVD launch of X-Men Origins: Wolverine.

“Entertainment marketers are looking to maximize the effectiveness of their campaigns and find new ways to engage consumers with targeted content they want on the go, and JAGTAG’s work with Fox Home Entertainment lives up to that goal,” explains Ken Graffeo, Business Development Executive, JAGTAG. “JAGTAG continues to meet the changing market demand for highly customized mobile campaigns that offer consumers relevant and timely information to get more movie fans watching.”

About Twentieth Century Fox Home Entertainment

A recognized global industry leader, Twentieth Century Fox Home Entertainment LLC (TCFHE) is the worldwide marketing, sales and distribution company for all Fox film and television programming on DVD, Blu-ray Disc (BD) and Digital Copy as well as acquisitions and original productions. The company also releases all products around the globe for MGM Home Entertainment. Each year TCFHE introduces hundreds of new and newly enhanced products, which it services to retail outlets — from mass merchants and warehouse clubs to specialty stores and e-commerce — throughout the world. Twentieth Century Fox Home Entertainment LLC is a subsidiary of Twentieth Century Fox Film Corporation, a News Corporation company.

About JAGTAG

JAGTAG is the only 2D barcode solution that does not require the consumer to download an application prior to use and the only mobile medium that can successfully deliver optimized multimedia to both standard phones and smartphones. Anywhere a mobile consumer encounters a JAGTAG, they can use their phone to request and receive multimedia content (video, audio, pictures, text) sent immediately to their phone. To learn more, visit www.jagtag.com.

    For media inquiries, contact:

    Julie Nicholson
    Weber Shandwick for JAGTAG
    212-445-8371
    jnicholson@webershandwick.com

SOURCE JAGTAG


Source: newswire



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