Borden Celebrates Elsie the Cow’s 70th Birthday

September 15, 2009

DALLAS, Sept. 15 /PRNewswire/ — Happy 70th birthday, Elsie! Borden Milk is pulling out all the stops to honor America’s favorite spokescow this fall with a celebrity celebration, including free music downloads and a new children’s book honoring America’s iconic bovine. Selena Gomez, star of Disney’s “Wizards of Waverly Place,” will make a guest appearance at Elsie’s private birthday party at the State Fair of Texas to lead the singing of “Happy Birthday” and offer a toast to the famous cow with the smiley brown eyes.

“I grew up with Borden and have always been one of Elsie’s number-one fans,” said Gomez. “I am excited to help her celebrate her birthday and remind kids that Borden milk is a cool, fun drink that helps keep you fueled and ready for whatever you’re up to in your life.”

Leading up to the birthday bash, Borden Milk will offer free music downloads from Selena Gomez & The Scene’s debut album Kiss & Tell. To help further commemorate the occasion, Borden is publishing a limited edition children’s book about Elsie as part of its commitment to early childhood literacy and in support of Reading is Fundamental (RIF).

“Borden is excited to celebrate Elsie’s 70th birthday in the spotlight and we’re honored to have Selena Gomez and RIF help make it a true birthday bash,” said Rick Beaman, President of Borden. “We want to take this special opportunity to honor Elsie and thank everyone for having her be a part of their families for so many years.”

The Life and Times of Elsie the Cow

First introduced in person at the 1939 World’s Fair in New York, Elsie remains one of the most enduring and famous product icons – in fact Advertising Age confirmed her popularity by declaring her one of the top 10 icons of all time. Since her first live appearance at the World’s Fair, Elsie has logged hundreds of thousands of miles in her travels across America as “spokescow” for Borden milk, visiting hundreds of communities and reaching millions of milk lovers.

Over the past decades, Elsie rose from barnyard obscurity to stardom as the wholesome, motherly fictional cow that spread the word: “If it’s Borden, It’s Got to Be Good.” Elsie has been featured in Borden advertisements promoting the importance of freshness and quality dairy products. Even today, her image symbolizes freshness and great tasting milk to moms throughout the country.

Elsie’s Birthday Bash

To celebrate Elsie’s 70th birthday on October 10th, Borden is hosting a barnyard bash at The State Fair of Texas in Marine Plaza. The lucky attendees of Elsie’s private birthday celebration will have won the exclusive invitation from special Radio Disney events throughout Texas and Louisiana taking place this month. Gomez will join the party to lead the singing of “Happy Birthday” to her friend Elsie, eat cake and ice cream with fans, and even try Borden’s birthday cake-flavored milk, which was created just for Elsie to mark the occasion. Elsie herself will be presented her own special birthday cake too.

Party attendees will also be the first to receive a copy of Say Goodnight, Beauregard, the story of Elsie and her family. The book is part of Borden’s support of early literacy and local RIF organizations throughout Texas and Louisiana.

Free Selena Gomez & The Scene Songs

In honor of Elsie’s birthday and the launch of Selena Gomez & The Scene’s debut album Kiss & Tell, Borden is offering free downloads from the new album with the purchase of Borden Milk. Beginning September 14 through October 18, consumers who purchase a specially marked gallon of Borden milk will receive a code on the cap that grants a free pre-release download of Gomez’s new single “Kiss & Tell,” which is not officially released to the public until September 29. Two other songs from the album, hit single “Falling Down’” and “Crush” will be available through this promotion in the following weeks. Also in partnership with Radio Disney, at local events throughout Texas and Louisiana during the month of September, fans can enter for a chance to win a VIP trip to Elsie’s birthday bash at The State Fair of Texas, including a guest appearance and meet and greet with Selena Gomez. For official rules and details for the sweepstakes, visit radiodisney.com.

For more information about Borden, Elsie, or the promotion, visit bordenonline.com. For more information on Selena Gomez’s music, visit www.myspace.com/selenagomez.

About Borden

Borden is a local dairy, providing families local, fresh and delicious milk for more than 150 years. Borden’s complete product line includes the Plus Line of milks, including Lite Line, Hi-Protein Plus, and Kid Builder, in addition to regular whole, 2%, 1%, and fat-free milk in both white and an array of flavors. Borden also offers a Borden Organic line, featuring the ergonomic 96 oz. Perfect-Pour bottle. Along with the extensive milk line, Borden also provides high-quality dairy products including cottage cheese, sour cream, dips and yogurt products.

About RIF

Founded in 1966, RIF prepares and motivates children to read by delivering free books and literacy resources to those who need them most. RIF is able to provide 4.5 million children with 16 million new, free books and literacy resources each year. All RIF programs combine three essential elements to foster children’s literacy: reading motivation, family and community involvement, and the excitement of choosing free books to keep.

As part of the ongoing partnership with RIF, this year Borden funded 30 programs across Texas and Louisiana, each receiving a donation of 100 books about health and wellness, featuring both English and Spanish titles. Borden also hosted special read-a-long events with Elsie the Cow, and provide healthy eating tips from local registered dieticians to help kids start smart for a lifetime of learning. Borden and RIF both aim to encourage children to start reading at an early age, drink milk to provide vitamins and minerals and get a head start on building a strong foundation for their futures.


Source: newswire

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