Tony Award-Winning Actress and Host of Oxygen Network’s ‘Dance Your Ass Off,’ Marissa Jaret Winokur and Luvs(R) Baby Diapers Rally Moms With the Launch of the ‘Take A Stand’ Campaign

September 15, 2009

CINCINNATI, Sept. 15, 2009 /PRNewswire/ – Luvs baby diapers, a trusted name in baby care, and Tony Award-winning actress, “Dancing With the Stars” contestant, and host of Oxygen Network’s hit series, “Dance Your Ass Off,” Marissa Jaret Winokur, are rallying moms nationwide to join the “Take A Stand” movement, a campaign that launched today that asks moms to take a stand against paying too much on everyday items such as diapers.

(Photo: http://www.newscom.com/cgi-bin/prnh/20090915/CL76208 )

Winokur is supporting the launch by headlining a “Take A Stand” media tour this week, and premiering several never-before-seen video clips on motherhood exclusively on LuvsDiapers.com. The site also offers moms an opportunity to share what they’ve taken a stand for, as well as create their own likeness as a Luvs baby with a fun Baby Builder tool and join Winokur’s “baby” who leads the charge among the Luvs online community of moms. Winokur will also help introduce an amazing money-savings offer* from Luvs that will make a big difference to families with children in diapers because they go through a lot of them! The special offer is available exclusively starting today at LuvsDiapers.com and supports the campaign in encouraging moms everywhere to take a stand by choosing products that offer premium benefits for less money than pricier brands.

“We chose Marissa to lead the Luvs campaign because we knew that she was someone moms would really relate to, and as a mom of a one-year-old, she knows just the types of sacrifices moms make and what it takes to rally them together,” said Dominic Iacono, brand manager for Luvs diapers. “Marissa has a warm, whimsical, magnetic personality, and is a natural draw for moms to jump in, get involved and share with others how they’ve taken a stand for their own families.”

As part of the campaign, Marissa contributed a series of video testimonials on a range of ‘take a stand’ topics including a mom’s intuition, charitable giving, savvy shopping and rolling with the punches, to name a few. Additionally, Marissa also recently celebrated her son, Zev’s, first birthday and saw a great opportunity to take a stand for ‘giving back.’ For every toy that Zev received, its match was donated to a non-profit that serves families in need.

“Being a mom to my one-year-old toddler, Zev, is my favorite job, but it’s also important to me to give back and stand together with moms who demand more for their families’ hard earned dollars,” said Winokur. “By leading the ‘Take A Stand’ movement for Luvs, I hope to inspire moms to take a stand on all the many topics we care about as moms, including not having to paying too much for everyday items like diapers.”

Luvs baby diapers deliver ultra leakage protection and a money-back guarantee for less cost than the pricey brands, and offer premium features such as “BearHug Stretch” – premium stretch to help stop leaks – a blue leakguard core, and reinforced leg cuffs that help prevent bunching and sagging. Luvs diapers are available in sizes newborn to 6 at mass, discount and grocery stores where baby care products are sold.

About Marissa Jaret Winokur

Marissa Jaret Winokur is best known for creating the role of “Tracy Turnblad” in the hit Broadway musical Hairspray, a performance for which she won a Tony Award, Drama Desk Award and an Outer Critics Circle Award for Outstanding Actress. She also danced her way into the hearts of America on the hit ABC series, “Dancing With the Stars,” her stellar performance placed her 4th in the competition. Winokur is also the host of Oxygen Network’s dance and weight loss competition entitled “Dance Your Ass Off.” The show, which premiered in June, has brought record-breaking viewership numbers to the cable network.

About Luvs(R)

Luvs is a trademark of Procter & Gamble (NYSE: PG) and is one of parents’ favorite U.S. baby diapers and wipes brands. Luvs diapers offer outstanding leakage protection for less than the pricey brands. For more information on Luvs baby diapers, visit http://www.luvsdiapers.com.

About Procter & Gamble (NYSE: PG)

Three billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers(R), Tide(R), Ariel(R), Always(R), Whisper(R), Pantene(R), Mach3(R), Bounty(R), Dawn(R), Pringles(R), Charmin(R), Downy(R), Lenor(R), Iams(R), Crest(R), Oral-B(R), Actonel(R), Duracell(R), Olay(R), Head & Shoulders(R), Wella, Gillette(R), and Braun. The P&G community consists of over 135,000 employees working in over 80 countries worldwide. Please visit www.pg.com for the latest news and in-depth information about P&G and its brands.

*Quantities are limited and available on a first-come, first-served basis beginning Sept. 15, 2009.

SOURCE Procter & Gamble

Source: newswire

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