September 15, 2009

Nickelodeon channels to go dark Sept. 26

Nickelodeon's TV channels and Web sites are to go dark for an afternoon this month in honor of Annual Worldwide Day of Play, the U.S. network said.

Nickelodeon, Nicktoons Network, NOGGIN, The N, Nick.com, Noggin.com, Nicktoonsnetwork.com and The-N.com are all expected to participate in the Sept. 26 event with a goal of inspiring kids to get up and be active.

Over the last six years, Nickelodeon's signature Worldwide Day of Play has encouraged millions of kids around the world to embrace an active and healthy lifestyle, Marva Smalls, executive vice president of public affairs for the Nickelodeon Kids and Family Group, said in a statement. This year, we are utilizing the power of all our collective media platforms and partnerships to encourage kids and families to take action on this important issue.