FeedRoom Customer Barnes & Noble.com Wins Prestigious 2009 Gartner & 1to1 Customer Award

September 16, 2009

SCOTTSDALE, Ariz. and NEW YORK, Sept. 16 /PRNewswire/ — The FeedRoom, a pioneer in online video communications, and a leader in live video and digital asset management, today announced that its customer Barnes & Noble.com (www.bn.com), the Internet’s largest online bookstore, has been selected as a silver award winner of a 2009 Gartner & 1to1 Customer Award in the New Media Optimization category. The awards were presented yesterday afternoon at the 2009 Gartner CRM Summit in Scottsdale, Arizona.

Nominees were evaluated in seven categories on the implementation and results of their strategic customer relationship initiatives. The joint awards program from leading industry analyst firm Gartner, Inc. and 1to1 Media, a division of Peppers & Rogers Group, was introduced last year to establish a standard of excellence for customer-focused organizations, and to honor those companies that provide value to customers and shareholders by effectively bringing together strategy, technology and execution to deliver ideal customer experiences.

“Our goal for the Barnes & Noble Studio is to become the premier online multimedia destination for book lovers and enthusiasts. We are delighted to accept the Gartner & 1to1 Customer Award as it validates our strategy of helping customers and other visitors to our site to celebrate books as well as to buy them,” said Mike Skagerlind, Vice President and Head of Digital Content at Barnes & Noble.com. “In the highly competitive online retail industry, we aim to ‘super serve’ our customers in ways that they can’t experience elsewhere.”

The Barnes & Noble Studio (www.bn.com/studio), launched by Skagerlind and his team in March 2008 as part of the bookseller’s vast multimedia-enabled Website, provides a unique and exciting experience for book lovers to become further engaged in books and with authors through thousands of original and publisher-produced book-centric videos and podcasts. Programs include:

  • “Barnes & Noble Tagged!”, hosted by Molly Pesce, a flagship weekly series that showcases unique author interviews as well as other features such as “Close Up” and “Molly’s Top Tags”;
  • The NY Emmy award-winning “Book Obsessed” series, documenting how obsessed readers have embraced books and reading in their lives;
  • “Meet the Writers,” a weekly series hosted by Steve Bertrand that features audio and video interviews with some of the most successful – and diverse – writers in the world;
  • “Live at B&N,” featuring live and recorded events and performances at various Barnes & Noble stores around the country;
  • “Why I Read,” a “vox pop” original video series of actual book readers who share their thoughts on how books inspire, motivate, entertain, teach and keep them happy;
  • “Cover Story,” a mini documentary series about book designers and illustrators; and
  • “Blogging Booksellers,” one of the newest and most innovative video programs offered by the company featuring video blogs from local booksellers nationwide.

“The Gartner & 1to1 Customer Award winners understand that customers are a company’s most valuable asset, and by investing in technology that improves these relationships, organizations create near-term profits and long-term value,” said Ginger Conlon, 1to1 Media’s editor-in-chief. “The awards judges noted results like a 150 percent increased video viewership since launching Studio as proving the success of Barnes & Noble’s social media initiatives.

About Barnes & Noble, Inc.

Barnes & Noble, Inc. (NYSE: BKS), the world’s largest bookseller and a Fortune 500 company, operates 774 bookstores in 50 states. Barnes & Noble is the nation’s top bookseller brand for the sixth year in a row, as determined by a combination of the brand’s performance on familiarity, quality, and purchase intent; the top bookseller in quality for the second year in a row and the number two retailer in trust, according to the EquiTrend(R) Brand Study by Harris Interactive(R). Barnes & Noble conducts its online business through Barnes & Noble.com (www.bn.com), one of the Web’s largest e-commerce sites, which also features hundreds of thousands of titles in its eBookstore (www.bn.com/ebooks). Customers can buy and read eBooks on a wide range of platforms, including the iPhone and iPod touch, BlackBerry(R) smartphones, as well as most Windows(R) and Mac(R) laptops or full-sized desktop computers.

General information on Barnes & Noble, Inc. can be obtained via the Internet by visiting the company’s corporate Website: www.barnesandnobleinc.com.

About The FeedRoom

The FeedRoom is a pioneer in online video communications, and a leader in live video and digital asset management. With an unparalleled commitment to customer service, The FeedRoom provides flexible online solutions that optimize business and marketing communications for the enterprise, government and media. Industry-leading organizations, such as Autodesk, Barnes & Noble, Boeing, Bristol-Myers Squibb, Hewlett-Packard, MetLife and The Pentagon rely on The FeedRoom’s expertise to help engage audiences, build brands, monetize content and manage digital media assets more efficiently. For more information, visit www.FeedRoom.com.

    Media Contacts:
    Lisa Clark                    Carolyn Brown
    The FeedRoom, Inc.            Barnes & Noble
    646-613-7879                  212-633-4062
    lclark@feedroom.com           cbrown@bn.com

SOURCE The FeedRoom

Source: newswire

comments powered by Disqus