Guthy-Renker Celebrates Nearly Two Decades of Success at Annual Electronic Retailing Association Awards
LAS VEGAS, Sept. 16 /PRNewswire/ — Guthy-Renker, the world’s largest direct response television company, celebrated four industry awards at the 19th Annual Electronic Retailing Association Awards Gala in Las Vegas. The event, which acknowledges the best in the electronic retailing industry, marks the 17th consecutive year that Guthy-Renker has been nominated at the award ceremony, culminating in 67 total awards since 1992.
Guthy-Renker was awarded the esteemed “Best Short Form of the Year” for Meaningful Beauty featuring Cindy Crawford and her exclusive skin care line. This marks the fourth year in a row that one of Guthy-Renker’s brands has taken this award. No other company in the electronic retailing industry has come close to achieving this recognition year after year by the ERA Awards committee.
“It is a great honor to receive such top industry awards,” says Greg Renker, Co-Founder and Co-Chairman of the Board of Directors, Guthy-Renker. “These awards are a testament to the quality and innovation of our products that we continuously strive to bring to our customers.”
“These awards recognize the brilliance of our direct marketing directors and producers who put out high quality commercial work ever year,” says Lenny Lieberman, board member, head of GR Studio, and CEO of Lieberman Productions, a wholly owned subsidiary of Guthy-Renker.
Guthy-Renker’s beauty brand Meaningful Beauty with Cindy Crawford was also awarded top honors for “Best Short Form, Health & Beauty.” In addition, Guthy-Renker won “Best Integrated DR Campaign” for Rob Nevins’ Skinny Switch Secret, and “Best Long Form, Intellectual Property” for Ultimate Edge.
The full list of 2009 ERA Awards include:
- “Best Short Form of the Year” for Meaningful Beauty with Cindy Crawford
- “Best Short Form Health & Beauty” for Meaningful Beauty with Cindy Crawford
- “Best Long Form, Intellectual Property” for Ultimate Edge
- “Best Integrated DR Campaign” for Rob Nevins’ Skinny Switch Secret
For 20 years, Guthy-Renker has developed and created infomercials for some of the most profitable and well-known products of Direct Response Television, including a host of early successes such as Personal Power(R) with Tony Robbins; Principal Secret(R), a skin care program with partner, Victoria Principal and Proactiv(R) Solution acne treatment with Vanessa Williams. Even more recent successes include Winsor Pilates(R) featuring Daisy Fuentes, Sheer Cover(R) with Leeza Gibbons; Meaningful Beauty hosted by Cindy Crawford, and Malibu Pilates, which won Best Fitness Short Form last year. Including this year, 67 ERA Awards have been awarded across Guthy-Renker’s wide range of brands including, Personal Power, Principal Secret, Proactiv Solution, Winsor Pilates and Sheer Cover.
Established in 1988, Guthy-Renker is one of the world’s largest direct response television companies with sales of more than $1.5 billion dollars. It is known as the leading producer of high-quality infomercials and products designed for direct response television sales. Guthy-Renker has domestic offices in Palm Desert, Calif. and Santa Monica, Calif. and international offices in England, Sweden, Germany, Japan, China, Australia and India. The company also sells Guthy-Renker products through third-party distributors based throughout each continent – with new relationships forming each year. Guthy-Renker has a superior track record of customer satisfaction for two decades.
Originally launched as a television direct marketer by Co-Chairmen of the Board of Directors, Bill Guthy and Greg Renker, the independently-owned, vertically-integrated company has since broadened its focus into every area of electronic retailing, making quality products available to U.S. and international consumers through broadcast television, cable and satellite, as well as internet, telemarketing, direct mail and retail channels.
About the Electronic Retailing Association
Representing a more than $300 billion market, the Electronic Retailing Association is the only trade association in the U.S. and internationally for major companies in the multi-channel electronic retail industry, which includes long- and short-form commercials, live shopping channels, the Internet and radio. ERA counts industry leaders like Guthy-Renker, HSN, QVC, ShopNBC and eBay among its member companies.