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Bordeaux Wine Council Selects CreativeFeed

Posted on: Thursday, 17 September 2009, 09:27 CDT

SAN FRANCISCO and NEW YORK, Sept. 17 /PRNewswire/ -- Bordeaux, home of the most famous wines of the world, through its CIVB (Bordeaux Wine Council), has selected bi-coastal CreativeFeed, an agency specializing in launching and relaunching brands, as its U.S. Digital Agency of record following a review.

CreativeFeed is charged with reintroducing the Bordeaux brand to U.S. wine drinkers, with an assignment to create a presence via a digital platform.

"Taking one of the world's most highly regarded brands to the U.S. market through a new digital experience is a terrific opportunity for CreativeFeed," said Arthur Ceria, Co-Founder and Chief Creative Officer of CreativeFeed. "We have focused our business on helping brands from around the world successfully launch and relaunch products in the U.S. market, always having technology at the center of our approach."

Launching products, brands and companies is CreativeFeed's sweet spot. It has honed its expertise by bringing innovative Silicon Valley brands to market by leveraging new technologies to create engaging ideas. Their online and media expertise becomes an asset for brands who need to navigate a cluttered digital space.

"We were impressed with CreativeFeed's expertise in understanding how digital solutions can be crafted strategically to grow our consumer base," said Pascal Loridon, Bordeaux Wine Council Marketing Director. "Their highly specialized approach delivers unique ideas and insights that we believe will drive our brand."

CreativeFeed, is a full service creative agency with a focus on launching new products, brands and companies, including gaining insights into the launch cycle by creating and developing its own line of products. The company is built on a foundation of experience with brands that include Yahoo!, Cisco, Volvo, Akamai, Reuters, AFP, The Museum of Modern Art, and Calvin Klein. CreativeFeed brings a wealth of digital and traditional marketing expertise to produce measurable results, online and on the ground, through engagement marketing, emerging technologies and creative excellence. The agency specializes in designing and implementing holistic campaigns that capture attention and deliver real results -- brand building, consumer awareness, online and retail traffic, and customer retention -- both immediately and over the long term.

SOURCE Bordeaux

Source: PR Newswire

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