Quantcast
Last updated on February 13, 2012 at 15:03 EST

Artificial Life Launches BMW F1 Team Racing Game

September 21, 2009

LOS ANGELES and HONG KONG, Sept. 21 /PRNewswire-Asia-FirstCall/ –
Artificial Life, Inc., (OTC BB: ALIF), ( http://www.artificial-life.com ),
today announced the launch of the BMW Sauber F1 Team Racing 09 game on the
iPhone and iPod touch platform, retailing at a launch price of USD 1.99. This
is the second collaboration between BMW and Artificial Life developing iPhone
applications.

(Photo: http://www.newscom.com/cgi-bin/prnh/20090921/HKM007 )

Artificial Life’s first racing title features the current BMW Sauber F1
Team for the 2009 season. The game allows players to compete around the world
as either Nick Heidfeld or Robert Kubica, racing on 8 challenging tracks in a
variety of racing conditions. In order to create a realistic professional
racing experience, players can fine-tune their cars by adjusting ride height,
wing placement, tire type and fuel grade.

To utilize the latest iPhone OS 3.0 features, an upgrade package will be
available for in app purchase, offering two new challenges and an additional
game mode.

    Game Features:

    -- Exquisitely-Crafted 3D Courses
       * Speed down 8 heart-pounding courses around the world starting with
         China, Japan, England, Germany, and more locations which can be
         unlocked!
    -- Professional Customization
       * Customize and fine-tune the race car using Car Configuration options
       * Customizable racing options include weather conditions, game modes,
         levels of difficulty, and more!
    -- Various Game Modes
       * Set world record lap times in the Professional Mode
       * Driving in different weather conditions
       * Push players to the limit to earn 10 prestigious trophies in the
         Championship Mode
       * Race behind the scenes choosing speed and configuration settings in
         the unique Engineer Mode, which is available for in app purchase
         along with two intriguing challenges for USD 99 cents
    -- Unique Challenges
       * Donut - Go wild and create the world's most extreme donuts!
       * Pit Stop - Be a part of the fastest pit crew in the world in a pit
         stop challenge that requires both speed and logic to master
    -- Social Networking
       * Become the World Champion ranked in the online leaderboard and
         compete with friends through Facebook Connect

For more details about the BMW Sauber F1 Team Racing 09 iPhone game,
please visit: http://www.bmw-sauber-f1.com or http://www.botme.com . The game
is now live on the Apple App Store and is available for purchase at:
http://itunes.com/app/bmwsauberf1teamracing09

Artificial Life will hold a virtual race contest for the BMW Sauber F1
Team Racing 09 game. Players will be able to upload the records of their
cumulative best laps and the top contestants will be awarded with premium
prizes sponsored by BMW Sauber. Prizes will include a wide variety of official
race car components and authentic racing accessories of the drivers. Details
of the contest will soon be announced at http://www.botme.com/bmwf1race .
Since it has recently been announced that BMW Sauber is withdrawing from
Formula 1 after this year’s season, this is a very unique opportunity for
players to win these very exclusive and rare collector’s items. Though BMW
Sauber will no longer race in Formula 1, the racing experience will live on
virtually in this game.

“The BMW F1 engagement is a perfect fit for a game application for the
iPhone and iPod touch. The outstanding capabilities of the Apple devices allow
us to achieve an exciting level of uniqueness in the game. Players will be
able to customize their individual races. Authenticity is a core feature of
the game. All the game details, including our drivers and racing cars, are
based on the real BMW Sauber F1 Team. All of these attributes, combined with
the challenging racing tracks and adjustable weather conditions, will create a
unique and thrilling virtual experience, which will be loved by all gamers,”
said Uwe Dreher, Head of BMW Motorsport Marketing.

“We are excited about this game. It is definitely one of the best racing
games out there for the iPhone. Among other cool features such as the special
donut driving option, we simulate bad weather condition driving and have even
put in a simulation of the new KERS power enhancer for the BMW F1 car! We
would once again like to thank BMW for their generous support and are pleased
to have had the opportunity to work together with them on both the previous
BMW Z4 Experience and now the BMW Sauber F1 Team Racing 09 project. We hope
BMW Sauber fans will enjoy the supreme racing experience that this premium
title brings,” said Eberhard Schoneburg, CEO of Artificial Life, Inc.

(iPod is a trademark of Apple Inc., registered in the US and other
countries. iPhone is a trademark of Apple Inc. App Store is a service mark of
Apple Inc. Facebook(R) is a registered trademark of Facebook Inc.)

About Artificial Life, Inc.

Artificial Life, Inc. (OTCBB: ALIF) is a public U.S. corporation
headquartered in Los Angeles, with its production center in Hong Kong and
additional offices in Berlin (EMEA headquarter) and Tokyo. As a leading, full-
service provider of mobile broadband 3G technology, mobile participation TV,
mobile gaming, content and business applications, Artificial Life provides 2D
and 3D multi- and single- player rich-media applications for 3G, 3.5G and 4G
network-enabled mobile phones. Recognized internationally for outstanding
content quality and technology, Artificial Life transcends traditional modes
of mobile communications and interactive gaming. For more information, please
visit http://www.artificial-life.com or the company’s m-commerce portal at
http://www.botme.com .

Forward-Looking Statements:

This press release contains “forward-looking statements” within the
meaning of Section 27A of the Securities Act of 1933, as amended, and Section
21E of the Securities Exchange Act of 1934, as amended. Such forward-looking
statements include, without limitation, statements regarding our future
results of operations, financial condition and business prospects. In some
cases, you can identify forward-looking statements by terminology such as
“may”, “will”, “should”, “expect”, “intend”, “plan”, “anticipate”, “believe”,
“estimate”, “predict”, “potential”, “continue” or the negative of these terms
or other comparable terminology. Although such statements are based on our own
information and information from other sources we believe to be reliable, you
should not place undue reliance on them. These statements involve risks and
uncertainties, and actual market trends or our actual results of operations,
financial condition or business prospects may differ materially from those
expressed or implied in these forward looking statements for a variety of
reasons. Potential risks and uncertainties include, but are not limited to,
our ability to obtain additional funding to operate and grow our business; the
unproven potential of our mobile gaming business model; changing consumer
preferences and uncertainty of market acceptance of our products; timely
adoption and availability of 3G mobile technology; market acceptance for use
of mobile handheld devices to play the interactive games; unpredictable mobile
game development schedules; our reliance on a relatively small number of
brands; our ability to license brands from others; our dependence upon
resellers and telecommunication carriers and operators to distribute our
products; our ability to successfully develop, introduce, and sell new or
enhanced products in a timely manner; and the timing of new product
announcements or introductions by us or by our competitors. For additional
discussion of these risks and uncertainties and other factors, please see the
documents we file from time to time with the Securities and Exchange
Commission, including our Annual Report on Form 10-KSB filed on February 9,
2009
. We assume no obligation to update any forward-looking statements, which
apply only as of the date of this press release.

    Artificial Life PR & IR Contact:
     Annie Lau
     Tel:   +852-3102-2800
     Email: ir@artificial-life.com

SOURCE Artificial Life, Inc.


Source: newswire