MERIDIIST – TAG Heuer Launches a Fun, Innovative Viral Marketing Campaign for its Luxury Phone

PARIS, September 21 /PRNewswire/ — The viral marketing campaign
developed for Meridiist, TAG Heuer’s luxury telephone, is a true revolution
in quality. With an innovative design, it gives Internet users the
opportunity to win a customized Meridiist.

(Photo: http://www.newscom.com/cgi-bin/prnh/20090921/360059 )

This campaign, centred around a short film written and filmed

by director Pierre Morel – a member of Luc Besson’s circle – gives
viewers the chance to enjoy a fun and unique experience based on a prestige
product.

The website http://www.tagheuer.com/meridiist puts users into the
director’s chair, allowing them to select takes and scenes of their choice in
order to try to win a Meridiist. They are then asked a series of questions
about the film and the product in order to increase their chances of winning
the luxury phone.

The site also has bonus pages on the making of the film, a photo gallery,
and the Meridiist’s features.

“This device marks a true revolution in luxury communications”, says

Steve Amstutz, TAG Heuer’s Managing Director of Communications. “By uniting
the look of a feature-quality film with the purpose of a viral marketing
campaign, TAG Heuer solidifies its status as a cutting-edge brand and enables
Meridiist to stand out in a way that goes beyond its design and innovative
features.”

At 28 hours on standby and 7 hours of talking time, Meridiist is without
question the longest-lasting phone on the market. The second screen, ideally
located on the phone’s top side, lets you view the time, set up a
1/100th-second precision stopwatch, and discreetly check incoming calls.

Director Pierre Morel has managed to combine the essence of Meridiist,
design and performance, with the magic of a contemporary love story.

For a chance to win a Meridiist:

http://www.tagheuer.com/meridiist

About TAG Heuer

TAG Heuer, the global leader in prestigious sports watches and
chronographs since 1860, is currently the flagship brand of timepieces of the
world’s number one purveyor of luxury goods: the LVMH group. TAG Heuer is the
first watchmaker ever to master luxury chronographs with an unsurpassed
precision of 1/10th, 1/100th and 1/1,000th of a second.

    Press Contact
    Sarah Garcia
    +33(0)1-43-12-12-04
    info.meridiist@modelabs.com

SOURCE TAG HEUER SA