Games Workshop Ltd. Selects ARGI Acuity

September 21, 2009

MONTVALE, N.J., Sept. 21 /PRNewswire/ — ARGI announced today that Games Workshop Limited, of Glenn Burnie, MD. (www.games-workshop.com) has selected its recently announced Acuity product for its audience management of their White Dwarf magazine.

Acuity was introduced in early June and ushers in an entirely new set of capabilities for audience development professionals. In development for over 2 years, Acuity was built to the specifications of today’s publishing and media companies. It is not an enhancement of a print-oriented system, rather it was developed from the ground up to be media-agnostic and user-centric. Much broader than traditional subscription fulfillment, Acuity offers everything that is needed to manage audiences across print and online channels whether content is in print or digital form. It is an Audience Management platform that enriches the publishers’ relationships with their audience regardless of media type. Acuity provides the power to link content to audiences, quickly and efficiently in an easy to use, Software as a Service (SaaS) configuration.

Kathy King, Director of Operations at Games Workshop commented: “we selected ARGI because of their responsiveness and flexibility. Acuity has exactly the advanced features that we were looking for to assist us in our circulation and marketing efforts. Acuity provides excellent capabilities at a reasonable cost.”

ARGI CEO, Ray Butkus said: “we are very pleased with the Games Workshop decision. White Dwarf is a successful and growing publication with an extremely loyal readership with high expectations of excellent customer service. Acuity gives it to them.”

Games Workshop conversion to Acuity will begin immediately.

About ARGI

The business of Subscriber, Membership and Customer Management is changing dramatically and ARGI helps organizations navigate and exploit opportunities brought on by that change. With a legacy of nearly 40 years, we develop, host and manage Subscription Fulfillment, Reader Service, and Database Marketing solutions for over 300 publishers, organizations and other B2B companies. ARGI helps clients better manage change by providing unprecedented simplicity and remarkable control that companies need to thrive in this increasingly complex environment.

ARGI products and services leverage the intersection of data/content and audience/customers across media. ARGI platforms allow you to interact with, profile, analyze, and grow your customer and audience base.

About Games Workshop Limited

Games Workshop is the largest and most successful tabletop fantasy and futuristic battle-games company in the world. Major brands are Warhammer and Warhammer 40,000. In addition, Games Workshop holds a global license from Warner Bros. for a tabletop battle-game based on director Peter Jackson’s BAFTA and Academy award winning film trilogy, The Lord of the Rings.

Games Workshop Limited is a publicly quoted company with direct sales operations in the UK, the United States, Canada, France, Germany, Spain, Italy, Japan and Australia. Products are sold through our own chain of 340+ Hobby centers and by more than 3,700 independent toys and hobby shops around the world.

The retail operation is supported by Games Workshop monthly magazine White Dwarf, which is distributed by major news agents around the world. White Dwarf is published in 5 languages and special editions are produced in the US and Australia.


Source: newswire

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