Reader’s Digest Hosts Inaugural Make It Matter Day

PLEASANTVILLE, N.Y., Sept. 23 /PRNewswire/ — Reader’s Digest announced today that Saturday, October 3rd is Make It Matter Day, a national volunteer day of reading, writing, and learning in support of literacy and education. Over 150 events will be held nationally in 20 markets across the country at select schools, Boys & Girls Clubs, YMCAs*, and libraries to celebrate the love of reading.

Earlier this year, the editors at Reader’s Digest asked its community of 37 million Americans to identify the cause that mattered most to them. The pre-selected causes were hunger, literacy & education, environment, supporting military families, human rights, violence, rebuilding New Orleans, health & wellness, and children & youth. The winning cause was literacy and education. For more information and to find an event near you visit: www.MakeItMatterDay.rd.com.

“Literacy is at the core of our country’s success,” said Peggy Northrop, Editor-in-Chief of Reader’s Digest. “We are excited to be rallying people to support such an important cause and in the coming years we will focus on other causes that matter to our community.”

Events around the country will include author read-alouds, storybook scavenger hunts, Pictionary and Scrabble tournaments as well as creative writing, crossword puzzles, riddles, hangman, and sentence work all to support the love of reading and learning.

Through the website, Reader’s Digest offers a number of resources, including a literacy directory that highlights key literacy issues, a book-club resource that provides valuable advice on running a book club, reading resources, online book clubs, and reading group guides. You can also win a trip to New York City to Make It Matter with Reader’s Digest. For details on how to enter and get involved, www.MakeItMatterDay.rd.com.

*Reader’s Digest is a charitable partner of YMCAs.

Reader’s Digest magazine, (www.readersdigest.com), the world’s most widely read magazine, is published in 21 languages and reaches 70 million readers worldwide. Each edition is produced and published locally for its own audience. The magazine celebrates the best of humanity and delivers a compelling mix of special reporting, humor and human interest. It is part of The Reader’s Digest Association, Inc., a global multi-brand media and marketing company that educates, entertains and connects audiences around the world. RDA headquarters are in Pleasantville, New York, USA.

SOURCE Reader’s Digest