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Hydra Recruits Josh Eldridge as Director of Display Media

Posted on: Wednesday, 23 September 2009, 08:53 CDT

BEVERLY HILLS, Calif., Sept. 23 /PRNewswire/ -- Hydra, the largest pure performance-based advertising network, is proud to announce the appointment of Josh Eldridge as Director of Display Media. A pioneer in online display marketing, Eldridge brings a wealth of knowledge and expertise to lead the internal display advertising and media channel.

"Josh is one of the industry's leading media buyers and we are thrilled to have him managing our internal display channel," said Zac Brandenberg, CEO of Hydra. "His media analysis and optimization know-how will enrich our offering for major brands and also help our affiliate partners achieve higher revenues."

Eldridge comes fresh off a 6-year stint serving at LowerMyBills.com through its acquisition by Experian Interactive Media. During this time, he quickly rose up the ranks to Marketing Director, playing an essential role in building EIM into one of the largest buyers of display media online while overseeing an over $465 million media spend.

Previously, Eldridge was Online Marketing Manager for CarParts Technologies, overseeing a division that was responsible for generating approximately 23 percent of total company revenues. Additionally, Eldridge held management roles with various industry leaders including L. Norman Howe & Associates and American Home Foods.

"This is an incredible opportunity to join an industry leader and contribute to their evolution of the performance-based advertising model," stated Eldridge. "I've been given the mission to provide advertisers with greater results and control than has traditionally been possible on a pay-for-results basis. It's where online advertising needs to go and I'm ecstatic to be a part of it."

About Hydra

Since 2003, Hydra has been delivering customers for advertisers including well-known household brands, online service providers, and hundreds of consumer product and service companies. A leading online advertising network where advertisers pay only for new customers, Hydra generates millions of customers or customer leads for advertisers every month through effective results-based campaigns distributed through banners, social media, email and search marketing. Learn more at www.hydranetwork.com.

SOURCE Hydra

Source: PR Newswire

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