Mobile Marketing Association Publishes Latest Global Mobile Advertising Guidelines

September 30, 2009

NEW YORK, LONDON, SAO PAULO and SINGAPORE, Sept. 30 /PRNewswire/ — The Mobile Marketing Association (MMA) (www.mmaglobal.com) today published the latest version of its Global Mobile Advertising Guidelines. The updated guidelines, produced by MMA member companies and participants in the MMA Mobile Advertising Committee globally, focus on new advertising units and specifications as innovation continues throughout the industry.

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The MMA’s Global Mobile Advertising Guidelines provide the global formats, guidelines and best practices necessary to implement mobile advertising initiatives in a variety of mobile media channels, including web, messaging, downloadable applications and video. The guidelines are designed to encourage the uptake of mobile advertising and marketing worldwide by creating a simplified framework for brands and agencies to deliver mobile advertising in a consistent way.

Key revisions include:

  • Global requirements for Mobile Application ad units
  • New advertising units and definitions across channels
  • New length requirements for Mobile Video & TV ad units
  • Recommended future mobile web banner ad requirements

Released every 6 months, the guidelines process ensures that the recommendations are continually updated and reflective of global best practices and industry feedback. The MMA has published regional ad guidelines since 2005, globalizing them in April 2008.

“The updated guidelines reinforce the MMA’s longstanding pledge to provide its members and the wider industry with reliable standards and increased awareness of mobile advertising globally. MMA’s Global Mobile Advertising Guidelines will serve to simplify the deployment of mobile advertising campaigns whilst increasing their effectiveness,” said Mike Wehrs, MMA President and CEO. “The globalization of the mobile applications specifications in the latest edition of the guidelines is particularly important for the constantly growing and evolving mobile marketing industry to address.”

    The MMA Mobile Advertising Committee member companies include:
    4INFO, Inc.
    AdMob Inc.
    AT&T Mobility
    Azuki Systems (formerly Peermeta)
    Catapult Marketing
    Fox Interactive Media
    GetJar Inc.
    GoldSpot Media
    Greystripe Incorporated
    Impact Mobile Inc.
    Jinny Software
    Madhouse Inc.
    Microsoft (MSN and Windows Live)
    Millennial Media, Inc.
    Mobile Posse
    Mobixell Networks (Europe) Ltd
    Myxer Inc.
    Neustar, Inc.
    News Over Wireless
    Orange NSM
    Out There Media GmbH
    Platform A
    Quattro Wireless
    Rhythm NewMedia
    Ringleader Digital
    Sensei, Inc.
    SkyFire Labs, Inc.
    Smaato Inc.
    Snac, Inc.
    Sybase 365
    Tapioca Mobile
    Telecom Italia SpA
    Telefonica S.A.
    TelePages, Inc.
    Telescope, Inc.
    The Weather Channel Interactive
    Turkcell Iletisim Hizmetleri A.S.
    U.S. Cellular Corp
    Unkasoft Advergaming
    Verizon Wireless
    Vibes Media
    Vodafone Group Services Ltd.

The latest version of the MMA global Mobile Guidelines can be downloaded from (http://mmaglobal.com/mobileadvertising.pdf).The MMA has also published a Mobile Advertising Overview white paper (www.mmaglobal.com/mobileadoverview.pdf) as well as an Applications white paper (http://www.mmaglobal.com/mobileapplications.pdf) for educational purposes.

About the Mobile Marketing Association (MMA)

The Mobile Marketing Association (MMA) is the premier global non-profit trade association established to lead the growth of mobile marketing and advertising and their related technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the use of the mobile channel. The more than 700 member companies, representing over forty countries around the globe, include all members of the mobile media ecosystem. The Mobile Marketing Association’s global headquarters are located in the United States and it has regional chapters including North America (NA), Europe (EUR), Latin America (LATAM), Middle East & Africa (MEA) and Asia Pacific (APAC) branches. For more information, please visit www.mmaglobal.com.


    Valerie Christopherson or Grace Mourey
    Global Results Comm. (GRC)
    P:+1 949 608 0276
    E: valeriec@globalresultspr.com
    E: gmourey@globalresultspr.com

    Jen Allen, Becca Daniel or Camellia Zarbhanelian
    Mi liberty Ltd
    P: +44 20 7751 4444
    E: press.emea@mmaglobal.com

    Maria Ramirez or Julio Gama
    Newlink PR
    Tel: +305 5327950
    Email: press.latam@mmaglobal.com

    Sonya Madeira Stamp
    Rice Communications Pte Ltd
    Tel: +65 6227 1550
    Email: apac.pr@mmaglobal.com

SOURCE Mobile Marketing Association

Source: newswire

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