Asian American Stars to Unite for 'B HERE' Campaign Monday, October 5
Posted on: Thursday, 1 October 2009, 08:29 CDT
IRVINE, Calif., Oct. 1 /PRNewswire/ --
WHAT: Launch of "B HERE" campaign - featuring Art Exhibit, Live Performances
Students and public health experts have joined forces with cutting-edge artists for the launch of B HERE (www.WillYouBHere.com), a new campaign designed to raise awareness of hepatitis B, a life-threatening liver disease that affects up to 2 million people in the United States - many of whom are Asian American.
The B HERE campaign features two educational and entertaining events:
- Multi-media Art Exhibit featuring up-and-coming young artists highlighting different aspects of hepatitis B
- Evening of Live Performances featuring some of the nation's most entertaining young Asian American music, dance and comedy acts, including emcee and YouTube sensation KevJumba, comedienne HappySlip and KABA Modern, an award-winning Hip Hop dance act that originated at UC Irvine and rose to fame on MTV's America's Best Dance Crew.
Images Available
B HERE promotional materials, examples of Exhibit art, photos of Live Performance acts
Campaign Background
The B HERE events at UC Irvine are designed to raise awareness of hepatitis B and encourage young people to take action against the disease. The campaign is sponsored by Gilead Sciences, a leading maker of medicines for chronic hepatitis B, with support from campus partners Alpha Phi Omega and the Chinese Association of UCI. Hepatitis B is the second-leading cause of human cancer after tobacco. The virus that causes hepatitis B is 100 times more easily transmitted than the AIDS virus. Asian Americans are 20 times more likely to have the disease compared to the overall U.S. population.
SOURCE B HERE Campaign
Source: PR Newswire
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