Save-A-Lot Food Stores Kicks Off National Breast Cancer Awareness Month At Kansas Speedway
Posted on: Thursday, 1 October 2009, 13:39 CDT
ST. LOUIS, Oct. 1 /PRNewswire/ -- Save-A-Lot food stores announced today that it is joining the fight against breast cancer by partnering with Susan G. Komen for the Cure®, the world's largest breast cancer advocacy organization, for the remainder of 2009.
In honor of National Breast Cancer Awareness Month, Save-A-Lot food stores will unveil a "pinked out" version of their No. 60 Save-A-Lot Ford Fusion to be driven by Carl Edwards in this Saturday's Kansas Lottery 300 NASCAR Nationwide Series race at Kansas Speedway.
Through its partnership with Susan G. Komen for the Cure, Save-A-Lot has pledged $100,000 to aid in the fight against breast cancer and to raise awareness through the millions of NASCAR fans at the track and watching from home. The partnership is part of Save-A-Lot's corporate commitment and dedication to serving the underserved through dedicating resources to customers living every day while managing a variety of disease states.
"Everyday our customers not only live, but thrive, under unimaginable circumstances," said Save-A-Lot's Director of Marketing, Mark Kotcher, "Our partnership with Susan G. Komen for the Cure is really a celebration of our customer's ability to fight the odds."
In addition to taking the cause to the track, Save-A-Lot is promoting National Breast Cancer Awareness Month in-store by selling pink reusable bags for $.99.
"Susan G. Komen for the Cure is proud to partner with Save-A-Lot in our promise to end breast cancer forever," said Katrina McGhee, vice president of global partnerships at Susan G. Komen for the Cure. "Our partnership with Save-A-Lot will help raise vital funds and awareness needed as we race for the cures."
In their second season of sponsorship with Edwards and Roush-Fenway Racing, Save-A-Lot is slated as primary sponsor for 13 events and celebrated one of Edwards' four wins this season at The Milwaukee Mile in June. With Edwards currently sitting second in the championship race, Save-A-Lot looks to finish their season strong with the Komen-themed paint scheme this weekend at Kansas Speedway and at Memphis Motorsports Park on Saturday, October 24.
Visit your local Save-A-Lot or go online to www.save-a-lot.com/komen to get more information on the cause and to see how you can help.
About Save-A-Lot Food Stores
Save-A-Lot is one of the nation's leading extreme value, carefully selected assortment grocery chains, operating nearly 1,200 stores in 39 states from Maine to California. Serving more than 5 million shoppers each week, Save-A-Lot offers a savings of up to 40 percent less on groceries when compared to conventional stores. Customers enjoy savings on exclusive Save-A-Lot brands and national brands, plus fresh meat and farm-fresh fruits, vegetables and dairy, along with the most popular grocery and household items. Save-A-Lot helps its customers live richer, fuller lives by saving them money and time through a smart, convenient shopping experience featuring great food, great prices and great people every day. For more information on Save-A-Lot or to locate a store, please visit www.save-a-lot.com.
About Susan G. Komen for the Cure®
Nancy G. Brinker promised her dying sister, Susan G. Komen, she would do everything in her power to end breast cancer forever. In 1982, that promise became Susan G. Komen for the Cure® and launched the global breast cancer movement. Today, Komen for the Cure is the world's largest grassroots network of breast cancer survivors and activists fighting to save lives, empower people, ensure quality care for all and energize science to find the cures. Thanks to events like the Komen Race for the Cure®, we have invested more than $1.3 billion to fulfill our promise, becoming the largest source of nonprofit funds dedicated to the fight against breast cancer in the world. For more information about Susan G. Komen for the Cure, breast health or breast cancer, visit www.komen.org or call 1-877 GO KOMEN.
SOURCE Save-A-Lot Food Stores
Source: PR Newswire
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