Video: Play Ball! Announcing the Launch of the Avocado League

CORAL GABLES, Fla., Oct. 1 /PRNewswire/ — Batter up! It’s time to play ball in the Avocado League – a league that celebrates women and their love for baseball and Mexican avocados. This All-Star group of eight women will represent their hometowns and compete in an online contest by submitting a game day avocado recipe that best embodies the spirit, passion and flavor of their city. The “Big Hit” recipe – the one with the most online votes – wins the title of Avocado League MVP by General Manager and Owner, Mexican Hass Avocado Importers Association (MHAIA). Tune in to TheAmazingAvocado.com on September 23 and vote for your favorite Avocado League “Big Hit” recipe.

To view the Multimedia News Release, go to: http://www.prnewswire.com/mnr/mhaia/39798/

(Photo: http://www.newscom.com/cgi-bin/prnh/20091001/NY85715 )

These women join the Avocado League Commissioner, Jennie Finch, professional softball player, Olympic gold medalist, wife, mother – and fan of avocados. She knows what it takes to stay at the top of her game – and that includes eating healthy.

Avocados from Mexico supply nearly 20 different types of vitamins, minerals and phytonutrients in a 1 oz serving making them a good nutrient choice. Plus, avocados have mono and polyunsaturated “good” fats, and current dietary guidelines recommend that most fat come from sources of mono and polyunsaturated fatty acids. Delicious taste and nutritious. . .can the avocado get any more amazing?

So, do you think the Chicago Style Avocado Chicken Pizza from Chicago is a homerun or is it a grand slam with the New York’s Mid-Town Mex Dog? You can also get into the game by submitting your own avocado recipe and showing the world that avocados aren’t just for guacamole anymore. Recipes will be selected at random and the site will feature a new recipe daily.

Votes will be counted from September 23 until October 14; with the winner announced on October 19. The recipe with the most votes will be awarded the Grand Slam prize package, hailed as the league’s champion and MVP, receive a $1,000 grocery gift card and a year’s supply of avocados. Second and third place winners will also receive prize packages.

For delicious recipe ideas, news from Jennie Finch and to vote for your favorite Avocado League player, visit TheAmazingAvocado.com. Let’s Play Ball!

Avocado League Starting Line-Up

• Jennie Finch, Avocado League Commissioner
• Carolina Gomez, Atlanta
• Kate McNally, Baltimore
• Julianne Stafford, Boston
• Christy Williams, Charlotte
• Lin Hicks, Chicago
• Janie Schneider, New York
• Ann Bell, Philadelphia
• Elizabeth Brakebill, Washington, DC
  

The Mexican Hass Avocado Importers Association (MHAIA) mission is to unify its stakeholders and increase value by expanding the market and driving the consumption of Mexican avocados. It utilizes targeted consumer research to develop effective marketing programs founded on the principles of wholesomeness and quality.

    Press Contact:
    Julia McConnell
    214-259-3429
    julia.mcconnell@ketchum.com

SOURCE Mexican Hass Avocado Importers Association