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The Next Evolution of Marketing: Connect with Your Customers by Marketing with Meaning Serves as the Gold Standard for Meaningful Marketing Practices

Posted on: Friday, 2 October 2009, 07:00 CDT

CINCINNATI, Oct. 2 /PRNewswire/ -- The Next Evolution of Marketing: Connect with Your Customers by Marketing with Meaning, written by Bob Gilbreath, Chief Marketing Strategist at Bridge Worldwide, releases today. The book introduces a next-generation marketing model called meaningful marketing that improves peoples' lives through the marketing itself. In the book, Gilbreath takes an in-depth look at pioneering brands like Nike®, Intel®, Dove®, and Coca-Cola® that have implemented this model. To accompany the book, Bridge Worldwide launched a new website (www.marketingwithmeaning.com) and iPhone app that will eventually enable readers to experience the marketing examples referenced in the book while reading it.

"Essentially, my book demonstrates that the most effective way to earn the trust and attention of today's cynical customer is to add meaning to their lives instead of bombarding them with meaningless messages," said Gilbreath.

Gilbreath explains in the book that marketing professionals can tailor their marketing to different levels of customer needs. This includes everything from solving basic problems with services to creating meaningful experiences-to the ultimate goal of helping people improve themselves and the world. Packed with hundreds of real examples, the book explains how to implement and measure meaningful marketing at any company, whether it's a small business, a B2B, or billion-dollar brand. The Next Evolution of Marketing: Connect with Your Customers by Marketing with Meaning, can be purchased through Amazon, Barnes & Noble, and Borders® for $27.95.

New Website and iPhone App Enhance Readers' Experience

Geared toward marketing professionals who are searching for something richer in their marketing endeavors, the new Marketing with Meaning website acts as the main hub for users to purchase the book, access Gilbreath's Marketing with Meaning blog, and join an exclusive social network. Members can participate in forum discussions, upload case studies, share news articles, post events, and share photos and videos that exemplify marketing with meaning.

In addition, Bridge Worldwide has designed an iPhone application that serves as a companion tool for the book by allowing users to receive the latest Marketing with Meaning blog posts and Twitter updates. More importantly, the app will eventually allow readers to quickly access marketing examples used in the book. For example, in the book Gilbreath references the Dove real beauty campaign. By using the Marketing with Meaning iPhone application, readers can quickly go to that page, hit the link, and start viewing the video on YouTube on their iPhone. The free application is available on iTunes.

About Bob Gilbreath

Bob Gilbreath is Chief Marketing Strategist at Bridge Worldwide, a leading interactive and relationship marketing agency based in Cincinnati, Ohio. Bridge is also a member of the WPP network, the second-largest agency holding company in the world. Bob advises clients such as Procter & Gamble, ConAgra Foods, Kroger, Luxottica, and Abbott Nutrition. Previously, he was a marketer at Procter & Gamble, where Advertising Age chose him for its Top 50 Marketer list. In addition, he blogs at www.marketingwithmeaning.com. Follow Bob on Twitter: @mktgwithmeaning.

About Bridge Worldwide

Bridge Worldwide is a leading interactive and relationship marketing agency based in Cincinnati, Ohio, and is a member of the WPP network, the second-largest agency holding company in the world. Serving clients with their Marketing with Meaning philosophy, Bridge Worldwide seeks to create lasting bonds between brands and consumers that lead to sustainable growth and profitability. Advertising Age ranks Bridge Worldwide among the Top 40 Digital Agencies in the country. In addition, Bridge Worldwide has been named one of the Best Small Companies to Work For in America for four consecutive years. The agency's client list includes several fortune 500 companies, such as Procter & Gamble, Abbott Nutrition, ConAgra Foods, and Kroger. For more information, visit www.bridgeworldwide.com and follow company updates on Twitter: @BridgeWorldwide.

Contact: Meghann Craig Phone: 513-824-6237 Email: m.craig@bridgeworldwide.com

SOURCE Bridge Worldwide

Source: PR Newswire

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