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MultiVu Video Feed: TWO-TIME GRAMMY(R) WINNER AND HARD ROCK’S PINKTOBER “ARTIST AMBASSADOR” MELISSA ETHERIDGE KICKS OFF BREAST CANCER AWARENESS MONTH WITH UNPRECEDENTED IN-FLIGHT PERFORMANCE ABOARD DELTA’S SIGNATURE “PINK PLANE”

October 2, 2009

2009 PINKTOBER(TM) Campaign to Benefit The Breast Cancer Research
Foundation(R)

Oscar(R) winner, two-time Grammy(R) winner, breast cancer survivor and
multi-platinum recording artist Melissa Etheridge kicked off Breast Cancer
Awareness Month and celebrated the launch of Hard Rock’s month-long
PINKTOBER(TM) breast cancer awareness program with an exclusive performance
at Hard Rock Cafe New York and an unprecedented in-flight performance aboard
Delta’s signature pink plane.

The New York performance was broadcast live as part of the SIRIUS XM
Artist Confidential music series on The Pulse, SIRIUS channel 12 and XM
channel 26, –part of the two-day PINKTOBER launch. At the event, Melissa
Etheridge
performed her hit single “I Run for Life.” Melissa Etheridge participated in a breast cancer awareness symposium at Hard Rock Cafe
Washington, D.C. the following day.

The exclusive V.I.P. event kicked off with a pink carpet featuring
special appearances by Melissa Etheridge and other program supporters.

Melissa Etheridge also introduced the limited-edition 2009 Hard Rock
PINKTOBER Breast Cancer Awareness pin, keychain and T-shirt; a percentage of
the sales will be donated to The Breast Cancer Research Foundation, this
year’s PINKTOBER beneficiary.

Following the Times Square performance, Melissa Etheridge boarded a pink
PINKTOBER tour bus to JFK Airport, where she joined Delta to light the JFK
control tower pink and host a survivors flightMelissa Etheridge then boarded
Delta’s “pink plane,” a pink-and-white Boeing 757, en route to Washington,
D.C.
where she performed an acoustic rendition of her hit single “I Run for
Life” for breast cancer survivors and fans. Melissa participated in a breast
cancer awareness symposium at Hard Rock Cafe Washington, D.C. on September
30th
. For more visit www.hardrock.com

    SATELLITE FEED:
    Friday, October 2nd, 2009
    7:30 PM - 7:45 PM ET
    Galaxy 19
    C-Band
    Transponder 8
    Downlink Freq. 3860 Horizontal

NEWS: Breast Cancer Awareness Month Begins with 2009 Hard Rock
International PINKTOBER Artist Ambassador Melissa Etheridge and Delta Air
Lines

FORMAT: B-roll and Soundbites

ADDITIONAL RESOURCES: Video, contact information and more available at:
http://www2.prnewswire.com/broadcast/40217/consumer.html


    SOUNDBITES:
    * Melissa Etheridge, Two-time, Grammy(R) winner and Hard Rock
      International PINKTOBER "Artist Ambassador"
    * Mrs. Evelyn Lauder, Founder and Chairman of The Breast Cancer Research
      Foundation
    * Annie Balliro, Senior Director of Brand Philanthropy, Artist Relations
      and Memorabilia

    B-ROLL INCLUDES:
    * Performance on "Pink Plane"
    * Pink Carpet Arrivals
    * Performance of "I Run for Life"
    * Times Square Lighting-All Pink

VIDEO PROVIDED BY: Hard Rock International

Contact: FOR MORE INFORMATION, PLEASE CALL: MultiVu Media Relations,
1-800-653-5313 EXT. 3

SOURCE Hard Rock International


Source: newswire



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