Entertainment Fusion Group Secures Hollywood Influencers to Join Ad.ly
Posted on: Tuesday, 6 October 2009, 06:26 CDT
LOS ANGELES, Oct. 6 /PRNewswire/ -- Entertainment Fusion Group (EFG) announced today that the company will be the Agency of Record for Ad.ly, handling PR and talent procurement for the newest and most innovate advertising platform for Twitter.
Celebrity endorsements are not new in the world of traditional advertising, however, Ad.ly's concept is revolutionary in that it enables celebrity Twitter publishers to monetize on their pages (and optionally donate that money to charity) by automatically sending one Tweet every other day for seven days for each advertising campaign they approve. Celebrities are able to use the Ad.ly platform to allow brands to utilize social media via their Twitter pages to advertise, versus the traditional way of advertising through other media, thus Ad.ly is the new wave of celebrities endorsing brands. This revolutionary concept of utilizing celebrity Twitter publishers maximizes the amount of viewers as brands are able to reach larger numbers of potential consumers with each Tweet.
EFG's connection to the entertainment industry allows them to align their clients with some of the biggest celebrities in the world. Signing Ad.ly to their impressive client roster allows EFG to be the conduit between advertisers who utilize social media and the entertainment industry. To date, EFG has secured celebrities ranging from Kim Kardashian to Joel McHale to become Ad.ly celebrity Twitter publishers.
"When I met with the developers of Ad.ly six months ago, I instantly knew that this platform would forever change the way that advertisers utilize social media," says Peter Philipp Wingsoe, managing director of EFG. "Our company has built our reputation on our strong presence in Hollywood. It made sense for us to be Ad.ly's AOR as our relationships enable us to bring the right celebrities to Ad.ly, thus bringing advertisers closer to their target demographic than ever before."
EFG, a full service communications and marketing agency with headquarters in Los Angeles and New York City, has the proven ability to craft and deliver successful campaigns to build brands in the lifestyle, fashion, beauty, hospitality, film, television, music, and overall entertainment industry with core competencies in special events and celebrity relations.
For further information please visit www.efgpr.com.
SOURCE Entertainment Fusion Group
Source: PR Newswire
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