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Reportlinker Adds Global Food and Drinks Manufacturing Industry Outlook to 2010: Marketing and Sales Strategies and the Impact of Recession and Recovery

Posted on: Tuesday, 6 October 2009, 09:09 CDT

NEW YORK, Oct. 6 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue.

Reportlinker Adds Global Food and Drinks Manufacturing Industry Outlook to 2010: Marketing and Sales Strategies and the Impact of Recession and Recovery

http://www.reportlinker.com/p0151447/Reportlinker-Adds-Global-Food-and-Drinks-Manufacturing-Industry-Outlook-to-2010-Marketing-and-Sales-Strategies-and-the-Impact-of-Recession-and-Recovery.html

Summary

"Global Food and Drinks Manufacturing Industry Outlook to 2010: Marketing & Sales Strategies and the Impact of Recession and Recovery" is a new report published in association with ICD Research that analyzes how food and drinks manufacturer's and equipment, materials and service supplier's media spend, marketing and sales strategies & practices and business are being affected by the recession. In an uncertain economic climate this report gives you access to the media channel spending outlooks, media budgets, marketing agency selection criteria, business challenges and sales tactics of leading producers and suppliers to the food and drinks manufacturing industry. The report also identifies food and drink manufacturers and suppliers future growth, M&A and investment expectations. The research is based on an extensive survey of senior and C-level industry executives from our market leading panels.

Scope

- The opinions and forward looking statements of over 400 industry executives have been captured in our in-depth survey, of which over 60% represent Director & C-level respondents

- This report covers data and analysis on media channel spend, marketing and sales practices and industry developments by food and drinks manufacturers and their suppliers

- The report examines current practices and provides future expectations over the next 12-24 months

- The research is based on primary survey research conducted by Global Markets Direct in association with ICD Research accessing its B2B panels comprised of senior purchase decision makers and leading supplier organizations

- Key topics covered include media spend activity, marketing and sales behaviors & strategies by food and drink companies and their suppliers and how these have been affected by the recession, as well as threats & opportunities, investment outlook and business confidence among both buyers and suppliers.

- In the report buyers identify what suppliers need to do to maintain their business and the key actions being taken by industry players to overcome the leading business threats

- The report provides qualitative analysis of key industry opportunities and threats and contains full survey results

- The geographical scope of the research is global - drawing on the activity and expectations of leading industry players across the Americas, Europe, Asia-Pacific and Africa & Middle East

Highlights

- 45% of industry players are looking to increase their marketing expenditure over the next 12 months, with only 26% looking to decrease it

- 26% of industry players are adapting product portfolios or positioning to meet clients cost pressures

- 64% of companies believe that the demonstration of confidence to their customers from increased marketing activity in the current business climate can give their company an edge

Reasons to buy

- Benchmark your sales and marketing plans with industry competitors to effectively determine strategy

- Identify the specific marketing approaches your competitors are using to win business during the recessionary climate

- Better promote your business by aligning your capabilities and business practices with your customer's changing needs during these times of market uncertainty

- Secure stronger customer relationships by understanding the leading business concerns and changing strategies of buyers in the food & beverage manufacturing industry

- Effectively plan your business strategies

- Predict how the industry will grow, consolidate and where it will stagnate

- Uncover the business outlook, key challenges and opportunities identified by suppliers and buyers in the industry

Table of Contents

1 Table Of Contents 2

1.1 List Of Tables 5

1.2 List Of Figures 9

2 Introduction 13

2.1 What is This Report About? 13

2.2 Methodology 13

2.3 Profile of Survey Respondents 14

3 Executive Summary 18

3.1 The Food and Drinks Manufacturing Industry Is Generally Optimistic About the Recovery of the Global Economy 18

3.2 Buyers in the Industry Are More Optimistic About Revenue Growth than Suppliers 18

3.3 Food and Drinks Manufacturing Companies Will Be Increasing Marketing Spend Over the Next 12 Months 19

3.4 Industry Players Face a Number of Key Challenges Due To the Recession 19

3.5 Suppliers and Buyers are Adapting Their Marketing and Sales Strategies during Recession and Recovery to Face Immediate Business Concerns 21

4 Economic Outlook and Confidence 22

4.1 Global Economy Recovery Expectations 22

4.2 Revenue Growth Expectations 27

5 Global Food and Drinks Industry Investment Outlook 33

5.1 Fastest and Slowest Growing Markets 33

5.2 M&A Activity Predictions 43

5.3 Suppliers' Industry Outlook 49

6 Recession and Recovery: Threats and Opportunities for the Food and Drinks Manufacturing Industry 53

6.1 Leading Business Concerns Due to Recession 53

6.2 Key Actions to Overcome Business Threats 58

6.3 Key Actions to Maintain and Win Buyer Business 62

6.4 Leading Recession Related Business Opportunities 71

7 Marketing Spend Activity 76

7.1 Annual Marketing Budgets: Suppliers to the Industry 76

7.2 Expected Change in Marketing Expenditure Levels: Suppliers to the Industry 80

7.3 Change in Expenditure by Media Channel: Suppliers to the Industry 86

7.4 Future Investment in Marketing and Sales Technology: Suppliers to the Industry 93

7.5 Annual Marketing Budgets: Food and Drinks Manufacturing Industry Players 98

7.6 Expected Change in Marketing Expenditure Levels: Food and Drinks Manufacturing Industry Players 102

7.7 Change in Expenditure by Media Channel: Food and Drinks Manufacturing Industry Players 107

7.8 Future Investment in Marketing and Sales Technology: Food and Manufacturing Industry Players 113

8 Marketing and Sales Behaviors and Strategies and The Impact of Recession and Recovery 119

8.1 Key Marketing Aims: Suppliers to the Industry 119

8.2 Marketing and Sales Practices during Recession and Recovery: Suppliers to the Industry 124

8.3 Expected Adaptations to Marketing Activities during Recession and Recovery: Suppliers to the Industry 131

8.4 Critical Success Factors for Choosing a Marketing Agency: Suppliers to the Industry 140

8.5 Marketing Attitudes and Approaches: Suppliers to the Industry 145

8.6 Key Marketing Aims: Food and Drinks Manufacturing Industry Players 147

8.7 Marketing and Sales Practices During Recession and Recovery: Food and Drinks Manufacturer Industry Players 151

8.8 Expected Adaptations to Marketing Activities during Recession and Recovery: Food and Drinks Manufacturing Industry Players 157

8.9 Critical Success Factors for Choosing a Marketing Agency: Food and Drinks Manufacturing Industry Players 165

8.10 Marketing Attitudes and Approaches: Food and Drinks Manufacturing Industry Players 170

9 Appendix 172

9.1 Full Survey Results-Closed Questions 172

9.2 Methodology 177

9.3 Contact Us 178

9.4 About Global Markets Direct 178

9.5 Disclaimer 178

List of Tables

1.1 List Of Tables

Table 1: Count of Global Food and Drinks Manufacturing Industry Survey Respondents by Company Type (Number Of Respondents), 2009 Industry Survey 14

Table 2: Buyer Respondents by Job Role (% Buyer Respondents), Global Food and Drinks Manufacturing Industry, 2009 14

Table 3: Buyer Respondents by Organization's Global Turnover (% Buyer Respondents), Global Food and Drinks Manufacturing Industry, 2009 15

Table 4: Buyer Respondents by Organization's Total Employee Size (% Buyer Respondents), Global Food and Drinks Manufacturing Industry, 2009 15

Table 5: Supplier Respondents by Job Role (% Supplier Respondents), Global Food and Drinks Manufacturing Industry, 2009 16

Table 6: Supplier Respondents by Organization's Global Turnover (% Supplier Respondents), Global Food and Drinks Manufacturing Industry, 2009 16

Table 7: Supplier Respondents by Organization's Total Employee Size (% Supplier Respondents), Global Food and Drinks Manufacturing Industry, 2009 17

Table 8: Global Food and Drinks Manufacturing Industry Expectations of Global Economy Recovery Timings by Region: North America, Europe, Asia-Pacific, Rest of World (% All Global Respondents), 2009 24

Table 9: Global Food and Drinks Manufacturing Industry Expectations of Global Economy Recovery Timings by Company Type: Food Manufacturers, Drink Manufacturers, Food and Drink Manufacturing Suppliers (% All Respondents), 2009 26

Table 10: Company Revenue Growth Optimism by Global Food and Drinks Manufacturing Industry Company Type: Food Manufacturers, Drink Manufacturers, Food and Drink Manufacturing Suppliers (% All Respondents), 2009 29

Table 11: Company Revenue Growth Optimism in the Global Food and Drinks Manufacturing Industry by Region: North America, Europe, Asia-Pacific, Rest of World (% All Respondents), 2009 30

Table 12: Company Revenue Growth Optimism by Global Food and Drinks Manufacturing Industry Company Type: Branded Food / Contract Food / Drink Manufacturer, Contract Food / Contract Food / Drink Manufacturer, Food and Drink Manufacturing Suppliers (% All Respondents), 2009 32

Table 13: Branded Food / Drink Manufacturer Industry: Market Predictions of the Fastest and Slowest Growing Regions (% Branded Food / Drink Manufacturer) 36

Table 14: Contract Food / Drink Manufacturer Industry: Market Predictions of the Fastest and Slowest Growing Regions (% Contract Food / Drink Manufacturer Respondents), 2009 39

Table 15: Food and Drink Manufacturing Supplier Industry: Market Predictions of the Fastest and Slowest Growing Regions (% Food and Drink Manufacturing Supplier Respondents), 2009 42

Table 16: Key Growth Areas in the Global Food and Drinks Manufacturing Industry (Analysis of Supplier Respondents), 2009 49

Table 17: Key Growth Areas in the Global Food and Drinks Manufacturing Industry (Analysis of CEO/MD/Board Level Supplier Respondents), 2009 50

Table 18: Key Declining Areas in the Global Food and Drinks Manufacturing Industry (Analysis of Supplier Respondents), 2009 51

Table 19: Key Declining Areas in the Global Food and Drinks Manufacturing Industry (Analysis of CEO/MD/Board Level Supplier Respondents), 2009 52

Table 20: Food Manufacturer Vs. Drink Manufacturer Vs. Food a Drink Manufacturing Supplier: Leading Business Concerns for the Period 2009-2010 Among Global Food and Drinks Manufacturing Industry Buyers and Suppliers (% All Respondents), 2009 57

Table 21: Leading Business Concerns for the Period 2009-2010 Among Global Food and Drinks Manufacturing Industry Buyers and Suppliers by Region: North America, Europe, Asia-Pacific, Rest Of World (% All Respondents), 2009 58

Table 22: Most Important Actions Being Implemented to Overcome Leading Business Concerns in 2009-2010 in the Global Food and Drinks Manufacturing Industry (Analysis of All Respondents), 2009 59

Table 23: Most Important Actions Being Implemented to Overcome Leading Business Concerns in 2009-2010 in the Global Food and Drinks Manufacturing Industry - Senior Level Responses Only (Analysis of CEO/MD/Board Level Respondents), 2009 60

Table 24: Most Important Actions Being Implemented by Food and Drink Manufacturing Suppliers to Overcome Leading Business Concerns in 2009-2010 in the Global Food and Drinks Manufacturing Industry (Analysis of Food and Drink Manufacturing Suppliers Respondents), 2009 61

Table 25: Most Important Actions Being Implemented by Food Manufacturers, Drink Manufacturers to Overcome Leading Business Concerns in 2009-2010 in the Global Food and Drinks Manufacturing Industry (Analysis of Food Manufacturers, Drink Manufacturers Respondents), 2009 62

Table 26: The Most Important Actions for Suppliers to Take to Maintain and Secure Buyer Business During the Recession in the Global Food and Drinks Manufacturing Industry: Supplier Responses Vs. All Buyer Responses (% All Respondents), 2009 65

Table 27: The Most Important Actions for Suppliers to Take to Maintain and Secure Buyer Business During the Recession in the Global Food and Drinks Manufacturing Industry: Analysis of Buyer Respondents By Company Turnover (% Buyer Respondents), 2009 67

Table 28: The Most Important Actions for Suppliers to Take to Maintain and Secure Buyer Business During the Recession in the Global Food and Drinks Manufacturing Industry: Analysis of All Buyer Respondents by Procurement Budget (% Buyer Respondents), 2009 68

Table 29: The Most Important Actions for Suppliers to Take to Maintain and Secure Buyer Business During the Recession in the Global Food and Drinks Manufacturing Industry: Analysis of All Buyer Respondents by Region (% Buyer Respondents), 2009 70

Table 30: The Most Important Actions for Suppliers to Take to Maintain and Secure Buyer Business During the Recession in the Global Food and Drinks Manufacturing Industry: Analysis of All Buyer Respondents by Purchasing Decision Seniority (% Buyer Respondents With Purchasing Decision Influence), 2009 71

Table 31: Leading Business Opportunities During the Recession in the Global Food and Drinks Manufacturing Industry (Analysis of All Respondents), 2009 72

Table 32: Leading Business Opportunities During the Recession in the Global Food and Drinks Manufacturing Industry - Senior Level Responses Only (Analysis of CEO/MD/Board Level Respondents),2009 73

Table 33: Leading Business Opportunities for Food and Drink Manufacturing Suppliers During the Recession in the Global Food and Drinks Manufacturing Industry (Analysis of Supplier Respondents), 2009 74

Table 34: Leading Business Opportunities for Food Manufacturers, Drink Manufacturers During the Recession in the Global Food and Drinks Manufacturing Industry (Analysis of Buyer Respondents), 2009 75

Table 35: Annual Marketing Budget in US$ by Company Turnover (% Supplier Respondents), Global Food and Drinks Manufacturing Industry, 2009 78

Table 36: Annual Marketing Budget in US$ by Region: North America, Europe, Asia-Pacific, Rest of World (% Supplier Respondents), Global Food and Drinks Manufacturing Industry, 2009 80

Table 37: Expected % Change in Marketing Expenditure Levels Over the Next 12 Months by Company Turnover (% Supplier Respondents), Global Food and Drinks Manufacturing Industry, 2009 83

Table 38: Expected % Change in Marketing Expenditure Levels Over the Next 12 Months by Region: North America, Europe, Asia-Pacific, Rest of World (% Supplier Respondents), Global Food and Drinks Manufacturing Industry, 2009 85

Table 39: Expected Increase or Decrease in Expenditure by Media Channel Over the Next 12 Months: Ingredient / Equipment and Services Supplier (% Ingredient / Equipment and Services Supplier Respondents), Global Food and Drinks Manufacturing Industry, 2009 88

Table 40: Expected Increase or Decrease in Expenditure by Media Channel Over the Next 12 Months: Marketing Agency / Industry Body (% Marketing Agency / Industry Body Respondents), Global Food & Drinks Manufacturing Industry, 2009 90

Table 41: Expected Marketing and Sales Technologies to Invest in Over the Next 12 Months by Company Turnover (% Supplier Respondents), Global Food and Drinks Manufacturing Industry, 2009 96

Table 42: Expected Marketing and Sales Technologies to Invest in Over the Next 12 Months by Region: North America, Europe, Asia-Pacific, Rest of World (% Supplier Respondents), Global Food and Drinks Manufacturing Industry, 2009 98

Table 43: Annual Marketing Budget in US$ by Company Turnover (% Buyer Respondents), Global Food and Drinks Manufacturing Industry, 2009 100

Table 44: Annual Marketing Budget in US$ by Region: North America, Europe, Asia-Pacific, Rest of World (% Buyer Respondents), Global Food and Drinks Manufacturing Industry, 2009 102

Table 45: Expected % Change in Marketing Expenditure Levels Over the Next 12 Months by Company Turnover (% Buyer Respondents), Global Food and Drinks Manufacturing Industry, 2009 105

Table 46: Expected % Change in Marketing Expenditure Levels Over the Next 12 Months by Region: North America, Europe, Asia-Pacific, Rest of World (% Buyer Respondents), Global Food and Drinks Manufacturing Industry, 2009 106

Table 47: Expected Increase or Decrease in Expenditure by Media Channel Over the Next 12 Months: Food and Drink Manufacturer (% Buyer Respondents), Global Food and Drinks Manufacturing Industry, 2009 109

Table 48: Expected Marketing and Sales Technologies to Invest in Over the Next 12 Months by Company Turnover (% Buyer Respondents), Global Food and Drinks Manufacturing Industry, 2009 116

Table 49: Expected Marketing and Sales Technologies to Invest in Over the Next 12 Months by Region: North America, Europe, Asia-Pacific, Rest of World (% Buyer Respondents), Global Food and Drinks Manufacturing Industry, 2009 118

Table 50: Key Marketing Aims Over the Next Year: Ingredient / Equipment and Services Supplier (% Ingredient / Equipment & Services Supplier Respondents), Global Food and Drinks Manufacturing Industry, 2009 120

Table 51: Key Marketing Aims Over the Next Year: Marketing Agency / Industry Body (% Marketing Agency / Industry Body Respondents), Global Food and Drinks Manufacturing Industry, 2009 122

Table 52: Most Rated New Media Channels for New Business Generation by Company Turnover (% Supplier Respondents), Global Food and Drinks Manufacturing Industry, 2009: Change the chart formatting 127

Table 53: Most Rated New Media Channels for New Business Generation by Region: North America, Europe, Asia-Pacific, Rest of World (% Supplier Respondents), Global Food and Drinks Manufacturing Industry, 2009: change spelling chart 129

Table 54: Expected Adaptations to Marketing Activities During Recession and Recovery by Company Turnover (% Supplier Respondents), Global Food and Drinks Manufacturing Industry, 2009 135

Table 55: Expected Adaptations to Marketing Activities During Recession and Recovery by Region: North America, Europe, Asia-Pacific, Rest of World (% Supplier Respondents), Global Food and Drinks Manufacturing Industry, 2009 137

Table 56: Critical Success Factors for Choosing a Marketing Agency by Expected Change in Future Marketing Expenditure (% Supplier Respondents), Global Food and Drinks Manufacturing Industry, 2009 143

Table 57: Critical Success Factors for Choosing a Marketing Agency by Company Turnover (% Supplier Respondents), Global Food and Drinks Manufacturing Industry, 2009 144

Table 58: Critical Success Factors for Choosing a Marketing Agency by Region: North America, Europe, Asia-Pacific, Rest of World (% Supplier Respondents), Global Food and Drinks Manufacturing Industry, 2009 145

Table 59: Marketing Attitudes and Approaches - Level of Agreement With the Following Statements: Ingredient / Equipment and Services Supplier Vs. Marketing Agency / Industry Body (% Supplier Respondents), Global Food and Drinks Manufacturing Industry, 2009 146

Table 60: Key Marketing Aims Over the Next Year: Food and Drink Manufacturer (% Buyer Respondents), Global Food and Drinks Manufacturing Industry, 2009 148

Table 61: Most Rated New Media Channels for New Business Generation by Company Turnover (% Buyer Respondents), Global Food and Drinks Manufacturing Industry, 2009 154

Table 62: Most Rated New Media Channels for New Business Generation by Region: North America, Europe, Asia-Pacific, Rest of World (% Buyer Respondents), Global Food and Drinks Manufacturing Industry, 2009 156

Table 63: Expected Adaptations to Marketing Activities During Recession and Recovery by Company Turnover (% Buyer Respondents), Global Food and Drinks Manufacturing Industry, 2009 160

Table 64: Expected Adaptations to Marketing Activities During Recession and Recovery by Region: North America, Europe, Asia-Pacific, Rest of World (% Buyer Respondents), Global Food and Drinks Manufacturing Industry, 2009 162

Table 65: Critical Success Factors for Choosing a Marketing Agency by Expected Change in Future Marketing Expenditure (% Buyer Respondents), Global Food and Drinks Manufacturing Industry, 2009 168

Table 66: Critical Success Factors for Choosing a Marketing Agency by Company Turnover (% Buyer Respondents), Global Food and Drinks Manufacturing Industry, 2009 169

Table 67: Critical Success Factors for Choosing a Marketing Agency by Region: North America, Europe, Asia-Pacific, Rest of World (% Buyer Respondents), Global Food and Drinks Manufacturing Industry, 2009 170

Table 68: Marketing Attitudes and Approaches - Level of Agreement With the Following Statements: Food and Drink Manufacturer (% Buyer Respondents), Global Food and Drinks Manufacturing Industry, 2009 171

Table 69: Full Survey Results-Closed Questions 172

List of Figures

1.2 List Of Figures

Figure: Leading Business Concerns for the Period 2009-2010 Among Global Food and Drinks Manufacturing Industry Buyers and Suppliers (% All Respondents), 2009 20

Figure 1: Global Food and Drinks Manufacturing Industry Expectations of Global Economy Recovery Timings (% All Respondents), 2009 23

Figure 2: Global Food and Drinks Manufacturing Industry Expectations of Global Economy Recovery Timings by Region: North America, Europe, Asia-Pacific, Rest of World (% All Respondents), 2009 24

Figure 3: Global Food and Drinks Manufacturing Industry Expectations of Global Economy Recovery Timings by Company Type: Food Manufacturers, Drink Manufacturers, Food and Drink Manufacturing Suppliers (% All Respondents), 2009 26

Figure 4: Company Revenue Growth Optimism in the Global Food and Drinks *-Manufacturing Industry (% All Respondents), 2009 27

Figure 5: Company Revenue Growth Optimism by Global Food and Drinks Manufacturing Industry Company Type: Food Manufacturers, Drink Manufacturers, Food and Drink Manufacturing Suppliers (% All Respondents), 2009 28

Figure 6: Company Revenue Growth Optimism in the Global Food and Drinks Manufacturing Industry by Region: North America, Europe, Asia-Pacific, Rest of World (% All Respondents), 2009 30

Figure 7: Company Revenue Growth Optimism by Global Food and Drinks Manufacturing Industry Company Type: Branded Food / Contract Food / Drink Manufacturer, Contract Food / Contract Food / Drink Manufacturer, Food and Drink Manufacturing Suppliers (% All Respondents), 2009 31

Figure 8: Branded Food / Drink Manufacturer Industry: Market Predictions of the Fastest and Slowest Growing Regions (% Branded Food / Drink Manufacturer Respondents), 2009 35

Figure 9: Contract Food / Drink Manufacturer Industry: Market Predictions of the Fastest and Slowest Growing Regions (% Contract Food / Drink Manufacturer Respondents), 2009 38

Figure 10: Food and Drink Manufacturing Supplier Industry: Market Predictions of the Fastest and Slowest Growing Regions (% Food and Drink Manufacturing Supplier Respondents), 2009 41

Figure 11: Merger and Acquisition Activity Expectations Over the Next 12 Months in the Global Food Manufacturer Industry (% Food Manufacturer Industry Respondents), 2009 44

Figure 12: Merger and Acquisition Activity Expectations Over the Next 12 Months in the Global Drink Manufacturer Industry (% Drink Manufacturer Industry Respondents), 2009 45

Figure 13: Merger and Acquisition Activity Expectations Over the Next 12 Months in the Global Branded Food / Drink Manufacturer Industry (% Branded Food / Drink Manufacturer Industry Respondents), 2009 46

Figure 14: Merger and Acquisition Activity Expectations Over the Next 12 Months in the Global Contract Food / Drink Manufacturer Industry (% Contract Food / Drink Manufacturer Industry Respondents), 2009 47

Figure 15: Merger and Acquisition Activity Expectations Over the Next 12 Months in the Global Food and Drink Manufacturing Supplier Industry (% Food and Drink Manufacturing Supplier Industry Respondents), 2009 48

Figure 16: Leading Business Concerns for the Period 2009-2010 Among Global Food and Drinks Manufacturing Industry Buyers and Suppliers (% All Respondents), 2009 54

Figure 17: Food Manufacturer Vs. Drink Manufacturer Vs. Food and Drink Manufacturing Supplier: Leading Business Concerns for the Period 2009-2010 Among Global Food and Drinks Manufacturing Industry Buyers and Suppliers (% All Respondents), 2009 56

Figure 18: The Most Important Actions for Suppliers to Take to Maintain and Secure Buyer Business During the Recession in the Global Food and Drinks Manufacturing Industry: Supplier Responses Vs. All Buyer Responses (% All Respondents), 2009 64

Figure 19: The Most Important Actions for Suppliers to Take to Maintain and Secure Buyer Business During the Recession in the Global Food and Drinks Manufacturing Industry: Food Manufacturer Vs. Drink Manufacturer (% Buyer Respondents), 2009 66

Figure 20: The Most Important Actions for Suppliers to Take to Maintain and Secure Buyer Business During the Recession in the Global Food and Drinks Manufacturing Industry: Analysis of All Buyer Respondents by Region (% Buyer Respondents), 2009 69

Figure 21: Annual Marketing Budget in US$: Ingredient / Equipment and Services Supplier Vs. Marketing Agency / Industry Body (% Supplier Respondents), Global Food and Drinks Manufacturing Industry, 2009 77

Figure 22: Annual Marketing Budget in US$ by Company Turnover (% Supplier Respondents), Global Food and Drinks Manufacturing Industry, 2009 78

Figure 23: Annual Marketing Budget in US$ by Region: North America, Europe, Asia-Pacific, Rest of World (% Supplier Respondents), Global Food and Drinks Manufacturing Industry, 2009 79

Figure 24: Expected % Change in Marketing Expenditure Levels Over the Next 12 Months: Ingredient / Equipment and Services Supplier Vs. Marketing Agency / Industry Body (% Supplier Respondents), Global Food and Drinks Manufacturing Industry, 2009 82

Figure 25: Expected % Change in Marketing Expenditure Levels Over the Next 12 Months by Company Turnover (% Supplier Respondents), Global Food and Drinks Manufacturing Industry, 2009 83

Figure 26: Expected % Change in Marketing Expenditure Levels Over the Next 12 Months by Region: North America, Europe, Asia-Pacific, Rest of World (% Supplier Respondents), Global Food and Drinks Manufacturing Industry, 2009 84

Figure 27: Expected Increase or Decrease in Expenditure by Media Channel Over the Next 12 Months: Ingredient / Equipment and Services Supplier (% Ingredient / Equipment and Services Supplier Respondents), Global Food and Drinks Manufacturing Industry, 2009 87

Figure 28: Expected Increase or Decrease in Expenditure by Media Channel Over the Next 12 Months: Marketing Agency / Industry Body (% Marketing Agency / Industry Body Respondents), Global Food & Drinks Manufacturing Industry, 2009 89

Figure 29: Expected Increase in Expenditure by Media Channel Over the Next 12 Months by Company Turnover (% Supplier Respondents), Global Food and Drinks Manufacturing Industry, 2009 91

Figure 30: Expected Increase in Expenditure by Media Channel Over the Next 12 Months by Region: North America, Europe, Asia-Pacific, Rest of World (% Supplier Respondents), Global Food and Drinks Manufacturing Industry, 2009 93

Figure 31: Expected Marketing and Sales Technologies to Invest in Over the Next 12 Months: Ingredient / Equipment and Services Supplier Vs. Marketing Agency / Industry Body (% Supplier Respondents), Global Food and Drinks Manufacturing Industry, 2009 94

Figure 32: Expected Marketing and Sales Technologies to Invest in Over the Next 12 Months by Company Turnover (% Supplier Respondents), Global Food and Drinks Manufacturing Industry, 2009 95

Figure 33: Expected Marketing and Sales Technologies to Invest in Over the Next 12 Months by Region: North America, Europe, Asia-Pacific, Rest of World (% Supplier Respondents), Global Food and Drinks Manufacturing Industry, 2009 97

Figure 34: Annual Marketing Budget in US$: Food and Drink Manufacturer (% Buyer Respondents), Global Food and Drinks Manufacturing Industry, 2009 99

Figure 35: Annual Marketing Budget in US$ by Company Turnover (% Buyer Respondents), Global Food and Drinks Manufacturing Industry, 2009 100

Figure 36: Annual Marketing Budget in US$ by Region: North America, Europe, Asia-Pacific, Rest of World (% Buyer Respondents), Global Food and Drinks Manufacturing Industry, 2009 101

Figure 37: Expected % Change in Marketing Expenditure Levels Over the Next 12 Months: Food and Drink Manufacturer (% Buyer Respondents), Global Food and Drinks Manufacturing Industry, 2009 103

Figure 38: Expected % Change in Marketing Expenditure Levels Over the Next 12 Months by Company Turnover (% Buyer Respondents), Global Food and Drinks Manufacturing Industry, 2009 104

Figure 39: Expected % Change in Marketing Expenditure Levels Over the Next 12 Months by Region: North America, Europe, Asia-Pacific, Rest of World (% Buyer Respondents), Global Food and Drinks Manufacturing Industry, 2009 106

Figure 40: Expected Increase or Decrease in Expenditure by Media Channel Over the Next 12 Months: Food and Drink Manufacturer (% Buyer Respondents), Global Food and Drinks Manufacturing Industry, 2009 108

Figure 41: Expected Increase in Expenditure by Media Channel Over the Next 12 Months by Company Turnover (% Buyer Respondents), Global Food and Drinks Manufacturing Industry, 2009 111

Figure 42: Expected Increase in Expenditure by Media Channel Over the Next 12 Months by Region: North America, Europe, Asia-Pacific, Rest of World (% Buyer Respondents), Global Food and Drinks Manufacturing Industry, 2009 113

Figure 43: Expected Marketing and Sales Technologies to Invest in Over the Next 12 Months: Food and Drink Manufacturer (% Buyer Respondents), Global Food and Drinks Manufacturing Industry, 2009 114

Figure 44: Expected Marketing and Sales Technologies to Invest in Over the Next 12 Months by Company Turnover (% Buyer Respondents), Global Food and Drinks Manufacturing Industry, 2009 115

Figure 45: Expected Marketing and Sales Technologies to Invest in Over the Next 12 Months by Region: North America, Europe, Asia-Pacific, Rest of World (% Buyer Respondents), Global Food and Drinks Manufacturing Industry, 2009 117

Figure 46: Key Marketing Aims Over the Next Year: Ingredient / Equipment and Services Supplier (% Ingredient / Equipment & Services Supplier Respondents), Global Food and Drinks Manufacturing Industry, 2009 120

Figure 47: Key Marketing Aims Over the Next Year: Marketing Agency / Industry Body (% Marketing Agency / Industry Body Respondents), Global Food and Drinks Manufacturing Industry, 2009 121

Figure 48: Most Important Key Marketing Aims Over the Next Year by Expected Change in Future Marketing Expenditure (% Supplier Respondents), Global Food and Drinks Manufacturing Industry, 2009 122

Figure 49: Most Important Key Marketing Aims Over the Next Year by Company Turnover (% Supplier Respondents), Global Food and Drinks Manufacturing Industry, 2009 123

Figure 50: Most Important Key Marketing Aims Over the Next Year by Region: North America, Europe, Asia-Pacific, Rest of World (% Supplier Respondents), Global Food and Drinks Manufacturing Industry, 2009 124

Figure 51: Most Rated New Media Channels for New Business Generation: Ingredient / Equipment and Services Supplier Vs. Marketing Agency / Industry Body (% Supplier Respondents), Global Food and Drinks Manufacturing Industry, 2009 125

Figure 52: Most Rated New Media Channels for New Business Generation by Company Turnover (% Supplier Respondents), Global Food and Drinks Manufacturing Industry, 2009 126

Figure 53: Most Rated New Media Channels for New Business Generation by Region: North America, Europe, Asia-Pacific, Rest of World (% Supplier Respondents), Global Food and Drinks Manufacturing Industry, 2009 128

Figure 54: Importance of ROI Metric Types for Measuring Media Campaigns: Ingredient / Equipment and Services Supplier (% Ingredient / Equipment and Services Supplier Respondents), Global Food and Drinks Manufacturing Industry, 2009 130

Figure 55: Importance of ROI Metric Types for Measuring Media Campaigns: Marketing Agency / Industry Body (% Marketing Agency / Industry Body Respondents), Global Food and Drinks Manufacturing Industry, 2009 131

Figure 56: Expected Adaptations to Marketing Activities During Recession and Recovery: Ingredient / Equipment and Services Supplier Vs. Marketing Agency / Industry Body (% Supplier Respondents), Global Food and Drinks Manufacturing Industry, 2009 133

Figure 57: Expected Adaptations to Marketing Activities During Recession and Recovery by Company Turnover (% Supplier Respondents), Global Food and Drinks Manufacturing Industry, 2009 134

Figure 58: Expected Adaptations to Marketing Activities During Recession and Recovery by Region: North America, Europe, Asia-Pacific, Rest of World (% Supplier Respondents), Global Food and Drinks Manufacturing Industry, 2009 136

Figure 59: Expected Change in Face-To-Face Meetings Over the Next 12 Months: Ingredient / Equipment and Services Supplier Vs. Marketing Agency / Industry Body (% Supplier Respondents), Global Food and Drinks Manufacturing Industry, 2009 138

Figure 60: Expected Change in Face-To-Face Meetings Over the Next 12 Months by Company Turnover (% Supplier Respondents), Global Food and Drinks Manufacturing Industry, 2009 139

Figure 61: Expected Change in Face-To-Face Meetings Over the Next 12 Months by Region: North America, Europe, Asia-Pacific, Rest of World (% Supplier Respondents), Global Food and Drinks Manufacturing Industry, 2009 140

Figure 62: Critical Success Factors for Choosing a Marketing Agency: Ingredient / Equipment and Services Supplier Vs. Marketing Agency / Industry Body (% Supplier Respondents), Global Food and Drinks Manufacturing Industry, 2009 141

Figure 63: Critical Success Factors for Choosing a Marketing Agency by Expected Change in Future Marketing Expenditure (% Supplier Respondents), Global Food and Drinks Manufacturing Industry, 2009 142

Figure 64: Key Marketing Aims Over the Next Year: Food and Drink Manufacturer (% Buyer Respondents), Global Food and Drinks Manufacturing Industry, 2009 148

Figure 65: Most Important Key Marketing Aims Over the Next Year by Expected Change in Future Marketing Expenditure (% Buyer Respondents), Global Food and Drinks Manufacturing Industry, 2009 149

Figure 66: Most Important Key Marketing Aims Over the Next Year by Company Turnover (% Buyer Respondents), Global Food and Drinks Manufacturing Industry, 2009 150

Figure 67: Most Important Key Marketing Aims Over the Next Year by Region: North America, Europe, Asia-Pacific, Rest of World (% Buyer Respondents), Global Food and Drinks Manufacturing Industry, 2009 151

Figure 68: Most Rated New Media Channels for New Business Generation: Food and Drink Manufacturer (% Buyer Respondents), Global Food and Drinks Manufacturing Industry, 2009 152

Figure 69: Most Rated New Media Channels for New Business Generation by Company Turnover (% Buyer Respondents), Global Food and Drinks Manufacturing Industry, 2009 153

Figure 70: Most Rated New Media Channels for New Business Generation by Region: North America, Europe, Asia-Pacific, Rest of World (% Buyer Respondents), Global Food and Drinks Manufacturing Industry, 2009 155

Figure 71: Importance of ROI Metric Types for Measuring Media Campaigns: Food and Drink Manufacturer (% Buyer Respondents), Global Food and Drinks Manufacturing Industry, 2009 157

Figure 72: Expected Adaptations to Marketing Activities During Recession and Recovery: Food and Drink Manufacturer (% Buyer Respondents), Global Food and Drinks Manufacturing Industry, 2009 158

Figure 73: Expected Adaptations to Marketing Activities During Recession and Recovery by Company Turnover (% Buyer Respondents), Global Food and Drinks Manufacturing Industry, 2009 159

Figure 74: Expected Adaptations to Marketing Activities During Recession and Recovery by Region: North America, Europe, Asia-Pacific, Rest of World (% Buyer Respondents), Global Food and Drinks Manufacturing Industry, 2009 161

Figure 75: Expected Change in Face-To-Face Meetings Over the Next 12 Months: Food and Drink Manufacturer (% Buyer Respondents), Global Food and Drinks Manufacturing Industry, 2009 163

Figure 76: Expected Change in Face-To-Face Meetings Over the Next 12 Months by Company Turnover (% Buyer Respondents), Global Food and Drinks Manufacturing Industry, 2009 164

Figure 77: Expected Change in Face-To-Face Meetings Over the Next 12 Months by Region: North America, Europe, Asia-Pacific, Rest of World (% Buyer Respondents), Global Food and Drinks Manufacturing Industry, 2009 165

Figure 78: Critical Success Factors for Choosing a Marketing Agency: Food and Drink Manufacturer (% Buyer Respondents), Global Food and Drinks Manufacturing Industry, 2009 166

Figure 79: Critical Success Factors for Choosi

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Reportlinker Adds Global Food and Drinks Manufacturing Industry Outlook to 2010: Marketing and Sales Strategies and the Impact of Recession and Recovery

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