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New Marketing Labs Tap Top Communications & Business Executives for Management Team

Posted on: Tuesday, 6 October 2009, 12:30 CDT

BOSTON, Oct. 6 /PRNewswire/ --

To view the multimedia assets associated with this release, please click http://www.prnewswire.com/news-releases/new-marketing-labs-tap-top-communications--business-executives-for-management-team-63569407.html

NEWS FACTS

• New Marketing Labs -- one of the nation's fastest growing Digital Marketing and Social Communications Agencies has doubled in growth over the last six months recently adding SONY, Cisco, Comcast and Pearson Education to its roster of marquee clients.
• Colin Bower joins as Principal to manage the Agency's Business and Corporate Development.
  • Bower has 19 years as a successful business and strategy professional, having advised clients, managed groups and companies across online, digital and wireless platforms.
  • Bower was AOL Interactive's Director of Business Development where he was responsible for working with best in class partners to develop marketing and ad campaigns in the information, communications technology and finance verticals.
  • Bower has been a successful CEO in the digital media space, restructuring and bringing a European public media company profitably into the digital world by generating new revenue through interactive content development and sales.
  • Bower ran a multimillion USD global business division for Arthur Andersen consulting, providing strategy and business consulting services to multinational clients across verticals.
  • Connect with Bower on LinkedIn and Twitter
• Robert Collins joins the New Marketing Labs team as Principal where he will lead the Agency's professional services team, advising clients on the best strategy to transform their Company, measure ROI, and design and execute Social Communications programs.
  • Collins has 18 years of traditional, digital, online marketing and agency management experience working with global brands, including Novell, Travelocity, Quantum, CyberTrust and Johnson & Johnson.
  • Collins is the producer and host of Boston's Social Media Breakfast, recognized by The Boston Globe as one of the Top Networking Forums with guest lecturers sharing and exploring the evolution of digital communications.
  • Prior to joining New Marketing Labs, Collins was Vice President of New Media and Account Services with SHIFT Communications where he developed award winning communications programs, managed their B2B, Technology and Consumer Practice and developed a Digital Content Creation Practice.
  • Collins speaks at conferences and universities about the evolving digital landscape and the personalization of marketing to rapidly grow businesses.
  • Connect with Collins on LinkedIn and Twitter
    

MEDIA:

To view the multimedia assets associated with this release, please click http://www.prnewswire.com/news-releases/new-marketing-labs-tap-top-communications--business-executives-for-management-team-63569407.html

NML is led by NYT and WSJ best selling author Chris Brogan. Chris is a ten year veteran of using social media and technology to build digital relationships for businesses, organizations, and individuals. Chris speaks, blogs, writes articles, and makes media of all kinds at chrisbrogan.com. Chris' blog, in the top 10 of the Advertising Age Power150 and the top 100 on Technorati, has become synonymous with leadership in social media. Chris keynotes and speaks at conferences, and consults with Fortune 1000 companies on their social media business strategies. Chris' first book Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust, speaks to the transformation of businesses and marketing strategies through humanizing relationships in an honest and genuine way via different social media tools.

New Marketing Labs Core Services include:

Social Media and Marketing Corporate Policy and Education

• Social Communications Program Development
• Development of Social Media Corporate Codes of Conduct
• Executive, Institutional & Group Training - Bootcamps
  

Digital Marketing Strategy and Solutions

• Social Marketing Strategic Planning, Development and Vetting
• Quantitative modeling for ROI Based Planning, Measurement and Review
• Implementation of Targeted Online Sales, Customer Retention, Branding, CRM, Reputation & Crisis Management Programs
  

Content Creation

• Digital Video - Podcasts - Blogging - iPhone & Facebook Apps
  

Community Development & Management

• Build New or Support Existing Community Engagement Programs
  

Blogger, Media Relations & Influencer Outreach

• Identify and Engage Influential Online Groups and Individuals to Promote Products and Services to Grow Brands & Sales
  

QUOTES:

"The business and marketing landscape has changed - probably forever. The connections and conversations that influence action, ideas, passion and even buying decisions have moved online and into Social Networks. New Marketing Labs and our clients are fortunate to have two outstanding industry veterans join us and help shape the future of the agency. Collins brings years of Agency experience, stellar account service with major brands and has a strong voice in shaping the future of Social Media & community engagement programs. Bower brings vast business and corporate development experience and financial expertise. These gentlemen add to our organization's talent, and are responsible for taking New Marketing Labs to a next level in our methodologies and the success of our service offerings."

- Chris Brogan, New Marketing Labs, President

"Social media is now a necessary part of any marketing program, but the results must be measurable for CMO's to both justify the investment and see the benefits. We have a truly transformational leader, and an incredible creative and development team, but what makes NML stand apart in my eyes is our analytics model, which we use in all engagements to measure the social media presence of a brand or program, and which is consistently benchmarked against our clients' objectives in a quantifiable manner."

- Colin Bower, New Marketing Labs, Principal

"The value NML delivers lies beyond conversations about Facebook, Twitter and LinkedIn. It's about listening and engaging customers online on a personal level, improving revenue by connecting with customers & influencers, creating content that inspires and builds a passionate fan base, improving customer service, and building communities to better support sales, products, services and social causes."

- Robert B. Collins, New Marketing Labs, Principal

ABOUT NEW MARKETING LABS

New Marketing Labs (NML) is the premiere digital marketing, strategy planning and social community engagement firm. Led by Chris Brogan, New York Times & Wall Street Journal bestselling author and renowned Social Communications expert, NML specializes in working with clients to develop and implement digital marketing strategies, develop and distribute content, build and manage communities, manage influencer outreach, listen and report, and institution build through corporate education programs and 'bootcamps'. Chris and NML help large and mid-sized businesses understand how to use social media tools to build business value. NML Clients include Citrix, SONY, Pearson Education, Cisco, Comcast, IDC and PepsiCo. Online at www.newmarketinglabs.com

Please contact Justin Levy to arrange an interview and/or for additional quotes.

CONTACT INFORMATION: Justin Levy 781-821-6750 office 617-365-6462 mobile jlevy@newmarketinglabs.com www.newmarketinglabs.com

Related Links

www.newmarketinglabs.com

SOURCE New Marketing Labs

Source: PR Newswire

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