USA TODAY Launches New Electronic Editions With Tecnavia

October 7, 2009

Additional Product Offerings Built for Local Market Distribution and Secondary Education Markets

MCLEAN, Va., Oct. 7 /PRNewswire/ — USA TODAY, the nation’s top-selling print newspaper and a leading media brand, announces the launch of two new electronic edition initiatives in partnership with Tecnavia Press. The e-Edition products will be offered as part of the company’s NewsMemory service. The USA TODAY/NewsMemory e-Edition in an exact replica version of USA TODAY with many features including audio-read-back on articles, advanced searches, download of individual articles that can be printed out and emailed, text enlargement, archives, video, live web links and story translation and much more. The e-Edition also feature a Saturday-Sunday edition called USA TODAY EXTRA, available only to digital subscribers.

One of the new product offerings will be a bundling of the USA TODAY/NewsMemory electronic edition with local and regional newspaper subscriptions. The service has already launched in Tampa, Fla., St. Paul, Minn., with plans to continue the service through various other local markets. Subscribers receive both their local newspaper and USA TODAY as a digital edition. The e-Edition product for each local market is managed by the local publication with Tecnavia.

The USA TODAY/NewsMemory e-Edition product is also used in Secondary Education classrooms through USA TODAY’s Education Program. In existence for 27 years, USA TODAY Education Program reaches nearly 1.5 million students daily, both in Secondary Education and College Readership programs. With the USA TODAY/NewsMemory e-Edition product, Secondary Education students and teachers receive licenses to access the digital edition of USA TODAY for class work and homework. Educators use the USA TODAY print edition in their classrooms for all academic courses to incorporate real-world information into their curriculum. With the availability of the e- Edition, teachers are now able to project USA TODAY on a screen or white boards for class discussion. USA TODAY’s Education Program is currently used nationwide in more than 3,000 school districts. USA TODAY e-Editions launched this fall semester for Secondary Education classrooms.

Tecnavia is the latest addition to USA TODAY’s growing suite of e-Edition products. In August 2009, USA TODAY announced the launch of an e-Edition product with Olive Software. Available as an electronic companion to all USA TODAY print subscribers, the Olive Software e-Edition is also available as a stand-alone digital subscription for news consumers.

USA TODAY was founded in 1982 with a mission to serve as a forum for better understanding and unity to help make the USA truly one nation. Through its flagship newspaper and popular Web site, USA TODAY engages the national conversation and connects readers online through social media applications. USA TODAY, the nation’s top-selling newspaper with a total average daily circulation of more than 2.1 million, and USATODAY.com, an award-winning newspaper Web site which launched in 1995, reach a combined 5.8 million readers daily. The USA TODAY news and information brand also includes: USA TODAY Education, USA TODAY LIVE, USA TODAY Mobile, and USA TODAY Sports Weekly. USA TODAY is owned by Gannett Co., Inc. (NYSE: GCI).


Source: newswire

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