United Football League Announces AOL FanHouse as Official Digital Media Partner

October 8, 2009

RUTHERFORD, N.J., Oct. 8 /PRNewswire/ — The United Football League announced today that FanHouse.com, http://www.fanhouse.com, AOL’s flagship sports destination, will be the UFL’s exclusive official digital media partner for the League’s “Premiere” season. FanHouse editorial content will be included in all UFL websites and other UFL digital media. In addition, FanHouse will provide editorial coverage of the UFL on FanHouse.com.

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“As one of the leaders in online sports coverage, AOL’s FanHouse provides the UFL with a unique platform to promote the League and provide fans with behind-the-scenes access unprecedented in professional football,” said Frank Vuono, COO of UFL. “We are excited to have AOL’s FanHouse as an official digital media partner.”

FanHouse.com will integrate the UFL into its sports coverage with a UFL navigation tab, a dedicated content area and links to UFL statistics and scoreboards. FanHouse also has the rights to stream UFL games live on its site. The UFL will provide FanHouse with unique access to UFL executives, coaches and players, as well as offer promotion and exposure of FanHouse at UFL games and in all UFL digital media and promotional materials. In addition, AOL and the UFL will collaborate on original programming for inclusion on FanHouse.com and ufl-football.com.

“We are excited to be the exclusive digital media partner for one of sports’ newest professional leagues as they kick off their inaugural season,” said Marty Moe, Senior Vice President, AOL News, Sports, and Money & Finance. “We feel the increased professional football coverage on FanHouse will provide an added benefit by rounding out our already robust coverage of pro and college football.”

The United Football League is a new professional football league that will kick-off its “Premiere” season this evening as the Las Vegas Locos host the California Redwoods. Tonight’s game will be broadcast on VERSUS at 9:00 ET. Tickets are on-sale for all games and can be purchased by calling 877.UFL.2009 or visiting www.ufl-football.com.

FanHouse is one of the top sports destinations on the Web, with more than 8 million monthly unique visitors, according to August 2009 comScore Media Metrix data. FanHouse features more than 30 top sports writers from around the country, including notables such as Jay Mariotti, Kevin Blackistone, Nancy Gay, Lisa Olson, Greg Couch, Terence Moore and David Whitley. FanHouse also features on-site coverage of major sporting events, scores and stats, and community features that give fans more ways to interact with others and show support for their favorite teams. FanHouse is also home to FleaFlicker.com, AOL’s free fantasy sports destination.

About The UFL

The UFL was developed to fulfill the unmet needs of football fans in major markets currently underserved by professional football by providing a high quality traditional football league comprised of world class professional football players. The UFL will serve the communities with pride, dedication and passion, and uphold a leadership role in the development of football worldwide. The UFL will provide every fan with an affordable, accessible, exciting and entertaining game experience. Scheduled to debut in October 2009, the UFL’s headquarters is in New York, N.Y. and has satellite offices in Jacksonville, Fla. and Rutherford, N.J. The UFL is led by Commissioner Michael Huyghue, COO Frank Vuono and is being funded by a consortium of private investors. For more information on the UFL and how to purchase tickets for the UFL’s “Premiere” season, please visit www.ufl-football.com. For group ticket sales, please call 877.UFL.2009.

    Contact:  Rachel Gary
    (973) 477-8439

SOURCE United Football League

Source: newswire

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