Selestial Soap Launches Outdoor Extreme Laundry Soap for Hunting, Tactical and Athletic Gear

TRAVERSE CITY, Mich., Oct. 9 /PRNewswire/ — Selestial Soap, LLC, a manufacturer of 100% natural cleaning products, has introduced Outdoor Extreme Laundry Soap, the first 100% natural laundry product designed specifically for the needs of hunting, tactical and athletic gear where scent, camouflage and maintaining the properties of high-tech fabrics are critical.

For the tactical equipment used by our military, police or security personnel, it’s critical that clothing and equipment does not glow when viewed with nightvision equipment causing a safety issue in the field. The UV brighteners and dyes in traditional detergents reflect light, making the person wearing the clothing washed in those detergents a target under nightvision conditions. Outdoor Extreme Laundry Soap does not contain any of these brighteners or dyes and rinses cleanly away, helping to remove any residue of these ingredients left behind by other cleaning products. Outdoor Extreme’s small bottle size and super-concentrated formulation make it lightweight and easy to fit in a tactical pack so that clothes can be cleaned wherever you are.

With the fall hunting season underway, hunters are gearing up and want their clothing to be scent-free and free of UV brighteners or dyes that research has shown may be visible to game animals. Outdoor Extreme Laundry Soap meets these requirements and is a very cost-effective alternative to traditional detergents. “One 16-oz bottle of Outdoor Extreme Laundry Soap retails for $12.99 and will wash 50 loads of laundry in a standard machine or up to 100 in a high-efficiency machine,” said Ruth Smith, owner of Selestial Soap.

Outdoor Extreme Laundry Soap is an effective detergent for all of your gear, but is especially beneficial for high-tech fabrics. Most athletes have had the experience of paying a lot for an article of clothing that initially has great breathability and/or wicking properties. But, over time and washing, these premium items may stop performing as well as they should. In many cases, this is due to residue left behind by traditional detergents that affects the breathability of the fabric and attracts dirt and grime. These garments are often worn tight to the skin and the residue may also cause skin irritation. The non-sudsing, clean-rinsing formulation of Outdoor Extreme Laundry Soap does not leave residue behind, making it the perfect product to clean your running, soccer, football, baseball, basketball, volleyball, hockey, skiing or other high-tech sports clothing.

“No other sport wash on the market is 100% natural and we know that outdoor enthusiasts are concerned about minimizing their impact on the environment,” said Smith. “Outdoor Extreme’s super-concentrated formulation and our compact, easy-to-pack bottle make it perfect to take along wherever your sport takes you.”

Outdoor Extreme Laundry Soap is available through Selestial Soap’s website, http://www.selestialsoap.com. The company welcomes wholesale inquiries from outdoor retailers that are interested in carrying Outdoor Extreme Laundry Soap via email at sales@selestialsoap.com or by calling 231.944.1431.

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SOURCE Selestial Soap, LLC