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PicScout Launches Invitational Beta for Image Exchange(TM) - Offers Creative and Corporate Communication Professionals, Graphic Designers, Ad Agency Personnel and Image Buyers Significant Creativity and Productivity Enhancements

Posted on: Tuesday, 13 October 2009, 12:00 CDT

SILICON VALLEY, California, October 13 /PRNewswire/ -- PicScout, the market leader in worldwide image services and enabler of client image monetization activities, today announced an invitation-only beta test of its newest Image IRC(TM) enabled product, ImageExchange(TM). Creative and corporate communication professionals, designers, and those who actively buy images are encouraged to register for one of the invitation openings to be part of the landmark industry image monetization event. Participants will be equipped with a Firefox add-on to expand their creative options, improve their productivity and select images that can be legally licensed, all while connecting with the stock agencies they already have relationships with as they can now access information about images online, see image rights, and transact in real time.

Selected beta participants will be the first to see millions of images and their licensors online, whether encountering images in determined searches at sites like Google Images, or happening upon the right image while stumbling or surfing the internet. Marked with the international information symbol - an encircled "i" - images are recognizable and available to the beta user to point to an image to obtain more information, view the available rights, and make a connection to the licensor/agency to transact in real-time. Selection will be considered on the basis of several factors, including global geographic diversity, professional experience, and primary area of business focus. All may register now: http://imagex.picscout.com/

The select group will have the power to view and easily license images as no one has before - with image information and one-click connection to the agency or license rights holders, and the ability to transact in real time. Those selected also will play a critical role in shaping the new image marketplace by contributing their experiences and feedback for refinement of the ImageExchange add-on, making it the ultimate creativity and efficiency tool for legitimate image acquisition, whether used as an essential designer's expression tool, a corporate communication professional's sourcing tool, or by any image user.

"As the owner of a large design firm, I adhere scrupulously to copyright and trademark laws. There's just too much at risk. I have to protect my business and my clients' businesses." said Nancy Duarte, CEO and Principal, Duarte Design, http://www.duarte.com. "Ownership and copyright information of online images has been difficult. It's often impossible to determine ownership and then properly license. Designers are reluctant to use web images in their work because of ownership ambiguity. The PicScout Image IRC flips the model for designers, by providing rights information on web-images instantly. The ImageExchange add-on conveniently helps my designers find images, identify ownership and image rights, and even connect to the appropriate image-owner to obtain use rights."

Interested designers and image buyers can register to be considered for the ImageExchange beta at http://imagex.picscout.com/. Open registration begins today, October 13, 2009.

In a separate announcement made today - October 13, PicScout Image IRC(TM) and ImageExchange(TM) Gain Industry-wide Support to Credit Images and Connect Owners and Users for Digital Rights ( http://www.picscout.com/news-and-events/industry-wide-support.html) - PicScout revealed the first wave of industry support with tens of millions of images available for selected ImageExchange beta users to access for information, licensing rights, and real-time connection for transaction.

About PicScout

Founded in 2002, PicScout(TM) http://www.picscout.com is the worldwide leader in image tracking and enabler of client image monetization services. Through its proprietary and highly scalable image recognition technology, PicScout created the image copyright protection marketplace through its widely used ImageTracker(TM) product and is now leading the way for image commerce to become a legitimate Internet economy. A financially independent, privately held company, PicScout has offices in the Silicon Valley, Chicago and Hertzelia, Israel. The company's products ImageTracker(TM) and ImageExchange(TM) utilize the company's Image IRC(TM) service platform which is based on its proprietary image recognition technology for its index, metadata registry and API connection to provide a wide variety of solutions involving image protection, ownership, identification, commerce, as well as business intelligence. PicScout is a member of PACA http://www.pacaoffice.org , CEPIC http://www.cepic.org, and BAPLA http://www.bapla.org.uk.

SOURCE PicScout

Source: PR Newswire

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