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The LEGO Group 'Never Comprises on Quality' - Chooses Unity to Power Browser Based Free to Play Games

Posted on: Thursday, 15 October 2009, 07:41 CDT

SAN FRANCISCO, October 15 /PRNewswire/ --

- Advergaming Taken to a New Level for With LEGO(R) Star Wars(TM): Quest for R2-D2.

Unity Technologies, the provider of the revolutionary Unity development platform today announced that the LEGO Group chose Unity for the creation of its recently launched 'LEGO(R) Star Wars(TM): The Quest for R2-D2' browser based online game, developed by Three Melons.

"We are really proud to have Unity powering a LEGO Star Wars game," says Nicholas Francis, Chief Creative Officer and co-founder of Unity. "This is a great example of how Unity is able to attract the large consumer brands and demonstrates its strength by delivering content on the web with a graphical fidelity and sheer power that no-one else can match."

Sten Lysdahl Sorensen, Internet Content Manager at LEGO added, "The LEGO Group never compromises when it comes to the quality of what is offered to our consumers all over the world. Unity allows for a unique visual 3D experience that portrays our models and minifigures in a way that gives the kids a premium free online game. We firmly believe that the Unity engine and the skilled work by Three Melons is taking advergaming to a new level and thereby supporting our products in the best possible way."

Diego Ruiz, Lead Engineer of Three Melons said, "We used Unity to develop the game because it allowed us to concentrate on gameplay instead of the technical issues. At the same time it includes an excellent balance between productivity and performance

LEGO(R)Star Wars(TM): Quest for R2-D2 http://starwars.lego.com/en-us/FunAndGames/CloneWars-Quest-For-R2D2.aspx

Unity is recognized worldwide as the leading platform for browser based 3D games which offer developers and publishers a sophisticated engine to develop and publish online browser based games which are touted to dominate the games market by 2013. Figures for May 2009 show online games reaching an audience of 87 million in the U.S alone.*

Join Unity at the Unite conference.

In addition to a packed program of tutorials, technical sessions and hands on lab time, the Unite conference this year features a keynote by Electronic Arts' Chief Creative Director Richard Hillman and a special free to attend 1-day boot camp for Flash users to learn about transitioning to Unity.

Following Unity tradition Unite is a great event for making new business contacts, showing projects, making friends, learning how to do stuff bigger and better - on top of that the lunches, coffee and parties make sure that everyone makes the most of their days.

Unite takes place on October 27-30, 2009 at the Fort Mason Center in San Francisco, California. For more information and to book tickets to Unite visit - http://unity3d.com/unite/

The Unity tools have been hailed as revolutionary for enabling high quality results in an easily accessible development environment. Unity is the fastest growing cross platform engine. More information at: unity3d.com

*Source: Venturebeat/comScore

http://games.venturebeat.com/2009/07/11/as-console-games-slide-online-gam

es-up-22-percent-compared-to-a-year-ago/

(Due to the length of these URLs, it may be necessary to copy and paste the hyperlinks into your Internet browser's URL address field. Remove the space if one exists.)

About Unity

Unity enables game developers of all sizes to get their game made faster and more efficiently across a variety of platforms. The Unity engine is platform agnostic and significantly expands the reach for developers. As a fully supported deployment platform, developers can now use Unity to drive development of the best games on iPhone, Mac and PC as well as the Wii console. unity3d.com

About Three Melons

Three Melons is a leading game studio in Latin America that creates fun, highly polished Web and Smartphone games with a social component. The games are free-to-play, with advertising and virtual goods business models. The company has business relations with LEGO, Warner Bros, Axe, MTV Networks, Disney, and other top media companies, game publishers, advertisers and agencies around the world. The studio houses its full team in its offices in Buenos Aires, Argentina and has a business development office in Los Angeles, California.

For more information: http://www.threemelonscom and http://blog.threemelons.com

(c) 2009 The LEGO Group. All rights reserved. Use of this site signifies your agreement to the terms of use.

(c) 2009 Lucasfilm Ltd. & (TM). All rights reserved. Used under authorization.

SOURCE Unity Technologies

Source: PR Newswire

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