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ARGI FOCUS HD Selected by Major Christian Publisher LifeWay Christian Resources to Use Powerful Lead Generation and Tracking System

October 15, 2009

MONTVALE, N.J., Oct. 15 /PRNewswire/ — ARGI announced today that LifeWay Christian Resources of Nashville, Tenn., (www.lifeway.com) has selected ARGI’s Focus HD product for new travel and pet sections that LifeWay recently has launched on its website. Focus HD will provide LifeWay advertisers with leads quickly and effortlessly. LifeWay will prominently promote the Focus HD micro-site in several places on the LifeWay.com website as well as in its HomeLife, ParentLife, Living with Teenagers and Mature Living magazines.

ARGI Focus HD is the web-based, turnkey solution for publishers who want to implement a cost-effective value-added lead generation program for their advertisers. B-to-B, B-to-C, Controlled or Paid Circulation, ARGI Focus HD can help drive interested buyers to a custom lead-capture site hosted by ARGI. Publishers who want to increase the value of their print offerings and create a highly measurable inventory of online exposure for their advertisers choose ARGI Focus HD. Advertisers who want online exposure to complement their print advertising can use ARGI Focus HD to create a one-two advertising punch.

Rhonda Buescher, Director of Magazine Advertising and Circulation at LifeWay, commented: “We are extremely pleased to work with ARGI. They have been very professional and are committed to helping us achieve our goals. ARGI Focus HD provides us a very impressive feature set.”

ARGI CEO Ray Butkus said: “LifeWay is an organization of the highest principles and produces excellent products that are treasured by families all over the world. We are honored to have been selected by them and assist them in their ministry.”

About ARGI

The business of Subscriber, Membership and Customer Management is changing dramatically and ARGI helps organizations navigate and exploit opportunities brought on by that change. With a legacy of nearly 40 years, we develop, host and manage Subscription Fulfillment, Reader Service, and Database Marketing solutions for over 300 publishers, organizations and other B2B companies. ARGI helps clients better manage change by providing unprecedented simplicity and remarkable control that companies need to thrive in this increasingly complex environment.

ARGI products and services leverage the intersection of data/content and audience/customers across media. ARGI platforms allow you to interact with, profile, analyze, and grow your customer and audience base.

About LifeWay Christian Resources

Established in Nashville, Tenn., in 1891, LifeWay Christian Resources of the Southern Baptist Convention is one of the world’s largest providers of Christian products and services, including Bibles, magazines, church literature, books, music, audio and video recordings, church supplies, and Internet services through LifeWay.com. The company also owns and operates 153 LifeWay Christian Stores across the nation, as well as two of the largest Christian conference centers in the country near Asheville, N.C., and Santa Fe, N.M.

Through its publishing division, B&H Publishing Group, LifeWay has produced one of the most accurate and readable Bible translations ever – the Holman Christian Standard Bible. LifeWay is a religious nonprofit organization that receives no funding from the denomination and reinvests income above operating expenses in mission work and other ministries around the world.

SOURCE ARGI


Source: newswire



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