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Last updated on April 18, 2014 at 17:24 EDT

Reportlinker Adds Global Greeting Cards Industry

October 16, 2009

NEW YORK, Oct. 16 /PRNewswire/ — Reportlinker.com announces that a new market research report is available in its catalogue.

Reportlinker Adds Global Greeting Cards Industry

http://www.reportlinker.com/p0155040/Reportlinker-Adds-Global-Greeting-Cards-Industry.html

The global outlook series on Greeting Cards provides a collection of statistical anecdotes, market briefs, and concise summaries of research findings. The report offers a bird’s eye view of the global greeting cards industry, and highlights the prevailing market trends, issues, growth drivers, growth inhibitors, demand forecasts, and the activities with the impact on the industry. The report also offers a recapitulation of recent industry activity in addition to an indexed, easy-to-refer, fact-finder directory listing the addresses, and contact details of 225 companies active in the market.

1. GREETING CARDS 1

Expression Through Cards: An Undying Tradition Persevering

Through Time 1

History of Greeting Cards: A Peek Into Its Intriguing Origin 1

2. OUTLOOK 1

Impact of Economic Recession on the Greeting Cards Industry 1

Regional Perspective 2

Evolving Trends in 2009 & Beyond 2

ATM as a Retailing Medium – What the Future Holds 2

Worldwide Market Estimates and Forecasts 2

Table 1: World Recent Past, Current & Future Market Analysis

for Greeting Cards by Geographic Region – US, Canada, Japan,

Europe, Asia-Pacific (Excluding Japan), Middle East & Africa

and Latin American Markets Independently Analyzed with

Annual Sales Figures in Million Units for Years 2006 through 2010 3

Table 2: World Recent Past, Current & Future Market Analysis

for Greeting Cards by Geographic Region – US, Canada, Japan,

Europe, Asia-Pacific (excluding Japan), Middle East & Africa

and Latin American Markets Independently Analyzed with

Annual Sales Figures in US$ Million for Years 2006 through 2010 4

Table 3: World Perspective for Greeting Cards by Geographic

Region – Percentage Breakdown of Unit and Dollar Sales for

US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),

Middle East & Africa and Latin American Markets for the Year 2009 5

Everyday Cards Witness Faster Growth than Seasonal Cards 6

Table 4: World Recent Past, Current & Future Market Analysis

for Greeting Cards by Occasion – Seasonal Cards

(Christmas/New Year, Valentine’s Day, and Other Seasonal

Cards), Everyday Cards (Birthday, Anniversary, and Other

Everyday Cards) and Other Cards Markets Independently

Analyzed with Annual Sales Figures in Million Units for Years 2006 through 2010 6

Table 5: World Recent Past, Current & Future Market Analysis

for Greeting Cards by Occasion – Seasonal Cards

(Christmas/New Year, Valentine’s Day, and Other Seasonal

Cards), Everyday Cards (Birthday, Anniversary, and Other

Everyday Cards) and Other Cards Markets Independently

Analyzed with Annual Sales Figures in US$ Million for Years 2006 through 2010 7

Table 6: World Greeting Cards Market by Occasion -

Percentage Breakdown of Unit and Dollar Sales for Seasonal

Cards (Christmas/New Year, Valentine’s Day and Other

Seasonal Cards), Everyday Cards (Birthday, Anniversary, and

Other Everyday Cards), and Other Cards for the Year 2009 8

3. COMPETITIVE LANDSCAPE 8

Table 7: US Market for Greeting Cards: Percentage Market Share

Breakdown of Leading Players – Hallmark, American Greetings,

Taylor Corp., Amscan, and Others for the Year 2007 8

Hallmark & American Greetings: A Competitive Profile of the

Two Global Greeting Cards Giants 9

What Makes Hallmark a Hallmark in the Cards Arena? 11

Hallmark & American Greetings: Insights Into Ploys &

Strategies Adopted by the Antagonists 11

4. INDUSTRY OVERVIEW 12

A Holistic Scan of the Greeting Cards Market 12

Traditional Greetings Cards vs. Electronic Greetings Cards 12

Demographics/Lifestyles & Cards: Drawing a Parallel 12

Players Initiatives Amidst Shifting Demographics 13

5. MAJOR TRENDS 13

Creative Gift-Giving Catching Consumer Interest 13

Hilarious Greeting Cards Put the Fun Back into Wishing 13

Greeting Cards to Fortify Charitable Spirit 13

Multicultural Holiday Cards – Skirmish the Cultural Hitch 14

Workplace Greetings Attain Commonplace Stature 14

Valentine Cards are a Pass©, How About an ‘Anti-Valentine’? 14

New Cards to Pep-up Usage Rate 14

Increased Demand for Cards Among the Blind 15

Sympathy Cards – Help Sail Through Difficult Times 15

Innovative Strategies – Order of the Day 15

6. ELECTRONIC GREETING CARDS 16

Electronic Greeting Cards: An Introduction 16

Customized Greeting Cards Lend a Personal Touch 16

Internet as a Medium to Celebrate & Socialize: A Boon to E-

Greetings 16

Electronic Greeting Cards Complement the Virtual World 16

Are E-greeting Cards Cannibalizing the Traditional Paper-based Cards? 16

E-greeting Cards Adopt Subscription based Business Model 17

Avid E-greeting Card Users Can No Longer Hitch a Free Ride On the Web 17

Men Twice as Likely to be Enthralled by E-greeting Cards Than Women 17

The Tussle in the E-Greeting Arena 17

AmericanGreetings.com – Heavily Trafficked Site for Online Greetings 18

American Greeting’s Recipe for Online Success 18

7. DISTRIBUTION CHANNELS 19

Direct Retail Outlets 19

Retail Greeting Card Sales Through Traditional Distribution Outlets 19

Indirect Retail Outlet 19

Online/Virtual Retailing 19

8. PRODUCT OVERVIEW 19

Greeting Cards – A Definition 19

Business Greeting Cards 19

Disposable Feature 20

Prospects 20

C.A.R.D System: Endorsing the Tradition of Offering Business Cards 20

Advantages of the C.A.R.D. System 20

Applications of the Card System 20

Kids’ Greeting Cards 21

UNICEF Greeting Cards 21

9. RECENT INDUSTRY ACTIVITY 21

American Greetings Sells Retail Outlets and Acquires Papyrus Brand 21

American Greetings Acquires RPG 21

Designer Greetings Takes Over Glitterwrap 22

ePlanet Ventures Invests in Greetz 22

ITC Withdraws From Greeting Cards Business 22

CR Gibson Pockets iota 22

Order of St. Nick Ties Up with Adam Kluger Public Relations

for Promotion of Recession- themed Funky Holiday Cards 22

She’s SO Creative to Display Ingeniously Crafted Greeting Cards 22

UK Greetings Acquires Card Connection 22

Marian Heath Takes Over Lawson Falle Publishing 23

A New Greeting Card Company in Spain 23

PhotoChannel Networks and Hallmark Cards Signs Agreement 23

American Greetings Signs Multi-Property Pact with Paramount Licensing 23

Mobivention Signs Content Agreement with American Greetings 23

Burger King and Andrews McMeel Sign Agreement 23

Cookie Jar Group Acquires American Greetings’s Iconic Characters 24

American Greetings Buys Webshots 24

International Greetings Acquires Glitterwrap 24

CardsShoppe.com and Express-Invitations.com Inaugurates New Retail Store 24

American Greetings Signs Deal with Muhammad Ali Enterprises 24

Carlton Cards and Comedian Ellen DeGeneres Collaborate 24

Marvelous Mommies and Potato Academy Sign Licensing Agreement 25

CSS Industries Acquires CR Gibson 25

American Greetings Acquires PhotoWorks 25

International Greetings Acquires Controlling Interest in Artwrap 25

PhotoWorks Forms Partnership with Grandparents.Com 25

Coinstar Partners with Clinton Cards to Add Gift Card Program 25

Riverdale Publishing Receives pounds 1 Million for Business Expansion 25

PhotoChannel To Support Costco USA 26

Nickelodeon Forms Licensing Agreement with Shutterfly 26

American Greetings Signs Partnership with Comedy Central 26

American Greetings to Market Prepaid Products of Other Retailers 26

Gallery Collection to Use Agri-Based Inks 26

American Greetings Properties Extends Relationship with Fox Home 26

American Greetings Announces Closure of Mississippi Unit 26

Archies Opens New Brand Store 26

New Breed Logistics Receives Contract from Hallmark 27

Shutterfly Enhances Manufacturing Operations 27

Cartoon Network Joins Hands with Hallmark 27

Riverdale Acquires UK Card Publishing 27

Alan Fort Acquires Greeting Card Group 27

10. PRODUCT INNOVATIONS/ INTRODUCTIONS 27

American Greetings Unveils Innovative Cards to Delight Recipients 27

Hallmark Launches New Collection of Business Everyday Cards 28

American Greetings Introduces Innovative Singing Envelopes 28

Order of St. Nick Unwraps Recession Themed Greeting Cards 28

Hallmark Introduces “Sound Cards” 28

Touchnote, a Personalized Online Cards Service, Debuts in the UK 28

IndiaCardsGallery.com – a New Web Portal for Paper Greeting Cards 29

Personalized Greeting Cards at the Doorstep of the Receiver

through www.papam.in 29

Hallmark Business Unveils a New Collection of Green Holiday Cards 29

Order of St. Nick Extends “Evil Christmas Cards Line” for

Holiday Season of 2008 29

Order of St. Nick Introduces Atheist Christmas Cards for

Holiday Season of 2008 29

www.papam.in Launches Personalized Handcrafted 3D Greetings Cards 29

Belltech Systems Launches Greeting Card Designer 5.3.2 29

Order of St. Nick Unveils Gay Christmas Cards 30

Happy2BMusic.com Unveils Musical Greeting Cards for Dog and

Cat Enthusiasts 30

Mogreet Unveils Innovative Texting Product 30

PhotoBox Introduces ‘Greetings by PhotoBox’ Service 30

123Greetings.com Introduces Free e-card Application for Orkut 30

123Greetings.com Includes Value-added Features to its Facebook

E-card Application 31

Messamigos Unveils Christmas Card MMS 31

myPhotopipe.com Introduces a New Program for Photo Greeting Cards 31

Hallmark Introduces Greeting Cards for Gay Marriage 31

MyPhotopipe.com Extends Online Offerings 31

Photobox Introduces Online Greeting Cards 32

Milwaukee Entrepreneurs Launches Online Portal for Customized

Greetings 32

PCMBPLUS Launches Website for Personalized Greeting Cards 32

PEPhoto and eSolutions Unveil Website for Creation of Online

Photo Greeting Cards 32

Roscoe Launches Rose Dust Cards.Com 32

Carbon-free Cards Unveils Eco-friendly Cards 32

Greet A Call Introduces Expressive Verbal Greeting Cards 33

What’s Buzzin Unveils Tropical Vintage Christmas Cards 33

LavaCards.com Unveils Diwali Greeting Cards 33

Marks & Spencer and Traidcraft to Jointly Launch Handmade

Greeting Cards 33

Cellyspace Introduces Web-Based Mobile Greeting Card Creator 33

American Greetings’ eCard Division Releases Paper Photo Cards 34

IdeaEdge Introduces Online Greeting Cards and Gift Cards for

American Idol Fans 34

Shutterfly Releases New Line of Holiday Cards 34

Gallery Collection Introduces Line of Business Thanksgiving Cards 34

Hallmark Unveils New Line of Holiday Business Card 34

American Greetings Launches Mobile E-Card 34

Running Rhino Launches New Series of Cards 34

Hallmark Launches Journeys 35

Artist and Yolande Letshou Launches New Fashion Merchandise 35

REGIONAL MARKET PERSPECTIVE

1. THE UNITED STATES 35

Greeting Cards Industry At a Glance 35

Table 8: US Recent Past, Current & Future Market Analysis for

Greeting Cards by Occasion – Seasonal Cards (Christmas/ New

Year, Valentine’s Day, Mother’s Day, Easter, Father’s Day and

Other Seasonal Cards), Everyday Cards (Birthday,

Anniversary, Get Well, Friendship, Sympathy and Other

Everyday Cards) and Other Card Markets Independently Analyzed

with Annual Sales Figures in US$ Million for Years 2006

through 201036

Table 9: US Greeting Cards Market by Occasion – Percentage

Breakdown of Dollar Sales for Seasonal Cards (Christmas/New

Year, Valentine’s Day, Mother’s Day, Easter, Father’s Day and

Other Seasonal Cards), Everyday Cards (Birthday, Anniversary,

Get Well, Friendship, Sympathy and Other Everyday Cards) and

Other Card Markets Independently Analyzed for the year 2009 37

Women Dominate the Market 37

Table 10: Growth Rates of Women Card Purchasers: 2000-2007 37

Who Wields the Leadership Scepter? 38

Distribution Channels 38

Table 11: US Greeting Cards Market (2008) Percentage

Breakdown of Value Sales by Distribution Outlet – Card &

Gift Stores, Mass-Market Retailers, Chain Drug Stores, Food

Stores, Discount Party Stores, Dollar Stores and Others 38

Startling Facts and Figures 39

Sanguine Prospects Unfolds in Desperate Economy 39

Greeting Cards with User-Generated Content: A Latest Trend 40

Growth in Photo Greeting Cards Market Tames Down 40

Saying Thank You: The Newfound Buzz Word 40

Hispanics: America’s Fastest Growing Ethnic Group 41

Evolution of E-Greeting Cards 41

Table 12: US Market for E-Greeting Cards (2008): Percentage

Share Breakdown of Adults Sending Online Greeting Cards by

Generation 41

Transition From Free to Subscription Based Payment Model 42

Table 13: US Market for Online Greeting Cards (2008):

Percentage Share Breakdown of Total Online Spends by Payment

Model – Subscription and Single Payments 42

Table 14: Online Spends on Greeting Cards by US Consumers in

2004 & 2005 (In US$ million) 42

Table 15: Online Greeting Cards Market in the US (2008):

Percentage Dollar Share Breakdown by Subscription Type -

Annual, Monthly, and Others 43

2. CANADA 43

A Current and Future Analysis 43

Table 16: Canadian Recent Past, Current & Future Market

Analysis for Greeting Cards by Occasion – Seasonal Cards

(Christmas/New Year, Valentine’s Day, Mother’s Day, Easter,

Father’s Day and Other Seasonal Cards), Everyday Cards

(Birthday, Anniversary, Get Well, Friendship, Sympathy and

Other Everyday Cards) and Other Card Markets Independently

Analyzed with Annual Sales Figures in US$ Million for Years

2006 through 2010 44

Table 17: Canadian Perspective for Greeting Cards by Occasion –

Percentage Breakdown of Dollar Sales for Seasonal Cards

(Christmas/ New Year, Valentine’s Day, Mother’s Day, Easter,

Father’s Day and Other Seasonal Cards), Everyday Cards

(Birthday, Anniversary, Get Well, Friendship, Sympathy and

Other Everyday Cards) and Other Card Markets Independently

Analyzed for the year 200945

Historic Perspective 45

Table 18: Canadian Imports of Greeting Cards (2000):

Percentage Share Breakdown of Value Imports by Select

Countries of Origin – US, UK, China, France, Malaysia, and

Others 46

3. JAPAN 46

A Quick Primer 46

Table 19: Japanese Recent Past, Current & Future Market

Analysis for Greeting Cards by Occasion – Seasonal Cards

(Christmas/ New Year, Valentine’s Day, and Other Seasonal

Cards), Everyday Cards (Birthday, Anniversary, and Other

Everyday Cards) and Other Card Markets Independently Analyzed

with Annual Sales Figures in US$ Million for Years 2006

through 201047

Table 20: Japanese Market Greeting Cards Market by Occasion -

Percentage Breakdown of Dollar Sales for Seasonal Cards

(Christmas/ New Year, Valentine’s Day, and Other Seasonal

Cards), Everyday Cards (Birthday, Anniversary, and Other

Everyday Cards) and Other Card Markets Independently Analyzed

for the year 2009 47

4. EUROPE 48

A Current and Future Analysis 48

By Country/Region 48

Table 21: European Recent Past, Current & Future Market

Analysis for Greeting Cards by Geographic Region – France,

Germany, UK, Italy, Spain, Russia, and Rest of European

Markets Independently Analyzed with Annual Sales Figures in

US$ Million for Years 2006 through 201048

Table 22: European Market Perspective for Greeting Cards by

Geographic Region – Percentage Breakdown of Dollar Sales

for France, Germany, UK, Italy, Spain, Russia, and Rest of

European Markets Independently Analyzed for the year 2009 49

By Product Category 49

By Occasion 49

Table 23: European Recent Past, Current &Future Market

Analysis for Greeting Cards by Occasion – Seasonal Cards

(Christmas/ New Year, Valentine’s Day, and Other Seasonal

Cards), Everyday Cards (Birthday, Anniversary, and Other

Everyday Cards) and Other Card Markets Independently

Analyzed with Annual Sales Figures in US$ Million for Years

2006 through 201050

Table 24: European Market Greeting Cards Market by Occasion

- Percentage Breakdown of Dollar Sales for Seasonal Cards

(Christmas/New Year, Valentine’s Day, and Other Seasonal

Cards), Everyday Cards (Birthday, Anniversary, and Other

Everyday Cards) and Other Card Markets Independently

Analyzed for the Year 2009 50

4A. THE UNITED KINGDOM 51

A Quick Primer 51

Demographics and Social Factors 51

Launch Pad of the Commercial Brands 51

Distribution Mode 51

A Synopsized Sketch of Greeting Cards Industry 51

Table 25: UK Recent Past, Current & Future Market Analysis

for Greeting Cards by Occasion – Seasonal Cards (Christmas/

New Year, Valentine’s Day, and Other Seasonal Cards),

Everyday Cards (Birthday, Anniversary, and Other Everyday

Cards) and Other Card Markets Independently Analyzed with

Annual Sales Figures in US$ Million for Years 2006 through

2010 52

Table 26: UK Greeting Cards Market by Occasion – Percentage

Breakdown of Dollar Sales for Seasonal Cards (Christmas/ New

Year, Valentine’s Day, and Other Seasonal Cards), Everyday

Cards (Birthday, Anniversary, and Other Everyday Cards) and

Other Card Markets Independently Analyzed for the Year 200953

Competition 53

5. ASIA-PACIFIC 53

By Product Category 53

By Occasion 54

Table 27: Asia-Pacific Recent Past, Current & Future Market

Analysis for Greeting Cards by Occasion – Seasonal Cards

(Christmas/ New Year, Valentine’s Day, and Other Seasonal

Cards), Everyday Cards (Birthday, Anniversary, and Other

Everyday Cards) and Other Card Markets Independently Analyzed

with Annual Sales Figures in US$ Million for Years 2006

through 201054

Table 28: Asia-Pacific Greeting Cards Market by Occasion -

Percentage Breakdown of Dollar Sales for Seasonal Cards

(Christmas/New Year, Valentine’s Day, and Other Seasonal

Cards), Everyday Cards (Birthday, Anniversary, and Other

Everyday Cards) and Other Card Markets Independently Analyzed

for the Year 2009 55

An Overview of Select Markets 55

Australia 55

2009 Mother’s Day Witness Sluggish Demand for Greeting Cards 55

India 56

An Overview 56

Teenagers Avert Greeting Cards for SMS 56

Industry Structure 56

New Zealand 56

Singapore 57

Hong Kong 57

To order this report:

Reportlinker Adds Global Greeting Cards Industry

http://www.reportlinker.com/p0155040/Reportlinker-Adds-Global-Greeting-Cards-Industry.html

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    Nicolas Bombourg
    Reportlinker
    Email: nbo@reportlinker.com
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SOURCE Reportlinker


Source: newswire