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Epic Advertising's Online Intelligence Announces Fraud Prevention Tools

Posted on: Thursday, 22 October 2009, 07:00 CDT

NEW YORK, Oct. 22 /PRNewswire/ -- Online Intelligence, Inc. (OI), a wholly-owned monitoring and protection subsidiary of Epic Advertising, today announced a set of new and innovative tools to drive automatic fraud prevention and monitoring.

These SaaS tools are used by OI to examine sources of traffic through proactive Web crawling. By monitoring ad campaigns in real time, OI quickly identifies dangers such as malware, incentivized traffic, negative keywords or off-brand ad placements.

"Epic Advertising's Online Intelligence division delivers unparalleled protection and fraud prevention for our thousands of clients to maintain the integrity of each brand," explained E.J. Hilbert, Online Intelligence's President.

Don Mathis, Epic Advertising CEO, added: "With development of these new tools and urgently-needed technology, we are increasing fraud protection measures while reinforcing our decade-long dedication to elite service for advertisers and publishers."

OI's Admin Interface arranges both proactive and reactive Web crawls of search, Web/display and email traffic. With Search Interface, users make impromptu queries against crawled or indexed pages based on traffic or other criteria. Violations Interface facilitates timely tracking and validation of violations found by said tools. With this offering, users write custom queries against scheduled crawls and violations that result from the queries are flagged and displayed automatically. Flagged violations are stored in a database, reviewed and acted upon immediately. Finally, Site Watch allows OI to look at Web sites to determine changes to a Web page on an hourly basis, a tool particularly useful when comparing sites to ensure compliance changes are being maintained and brand infractions are not occurring.

For more information, log on to www.epicadvertising.com/onlineintel.

About Online Intelligence:

Online Intelligence (www.epicadvertising.com/onlineintel) provides proactive Web-crawling, spidering and brand protection throughout the entire advertising process, arming advertisers with transparency and traffic metrics. With this information, Online Intelligence protects clients from click fraud, negative keyword searches and off-brand placements. It builds on eight years of Epic's driving industry compliance and integrity procedures across their global network of more than 45,000 publishers.

About Epic Advertising:

Epic Advertising (www.EpicAdvertising.com) is a global online performance marketing company that provides advertisers and agencies with measurable Internet advertising impact. Leveraging proprietary and patent-pending technologies, and over 45,000 publishers, Epic provides its advertising partners with performance and direct response marketing services, search engine marketing, media planning, branded marketing campaigns and targeted, worldwide online reach.

SOURCE Epic Advertising

Source: PR Newswire

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