New York Ad Agency Garners A Healthy Amount of Award Nominations for Hospital Clients
NEW YORK, Oct. 22 /PRNewswire/ — The New York advertising agency DeVito/Verdi received a healthy dose of industry recognition this week with 16 nominations for healthcare advertising awards from two prominent international industry shows.
The critically acclaimed agency garnered four nominations from The Global Awards, which honors creative and marketing excellence in healthcare communications throughout the world, and 12 award nominations from The Clio Healthcare Awards, which is an extension of the famed Clio Awards.
The agency was bestowed numerous nominations for work on behalf of three of its hospital clients: Massachusetts General Hospital (seven total nominations), Mount Sinai Medical Center (six nominations), and Abington Memorial Hospital (three nominations) in suburban Philadelphia.
“Healthcare advertising has become one of the most visible categories in advertising, and it’s not without its difficult challenges. That’s why it’s so rewarding to be recognized and honored by these two discerning awards shows,” said Ellis Verdi, president of DeVito/Verdi. “We’re extremely proud of our work on behalf of Mount Sinai, Mass General and Abington. It’s easy for an agency to do great work when your client is doing such great work.”
The Global Awards announced that the New York ad agency was the only recipient to receive a nomination in the Consumer Print Advertising category.
The Clio Healthcare Awards recognized the agency for three different healthcare accounts, naming the agency as a finalist in several categories:
Print: Direct to Consumer — Two Mount Sinai ads and two Massachusetts General Hospital ads have received nominations.
Print: Direct to Consumer Campaign — One Mount Sinai and two Mass General ad campaigns are in contention.
Radio: Direct to Consumer Campaign – One Abington Memorial Hospital campaign and one Mass General campaign.
Television: Direct to Consumer – One Abington Memorial Hospital commercial.
Television: Direct to Consumer Campaign – Abington Memorial Hospital campaign.
All of these moving and emotional healthcare ads created by DeVito/Verdi belie the agency’s reputation for humor and hard-hitting creative executions.
“It’s true that we’re known more for creating advertising that makes you laugh, but we’ve long contended that our serious side is riveting and just as effective in communicating a client’s message,” said Verdi.
Both awards shows will be held this November. The Clio Awards show will be held November 13 in New York City. The Global Awards will be held November 6 in Sydney, Australia.
About DeVito/Verdi
DeVito/Verdi, a privately held company, has been recognized as one of the most exceptional creative agencies in the industry. Its lengthy list of industry awards includes the top prizes at the Clios, Radio Mercury, Cannes, Andy, Addy and One Show award ceremonies.
DeVito/Verdi, which has been voted “Best Agency” six times over the last 12 years by the AAAA, has created some of the most memorable ad campaigns of the past 15 years. DeVito/Verdi strives for excellence and maintains a unique level of prestige within the advertising industry, as evidenced by its work for such clients as The National Association of Broadcasters, Sony, Canon, BMW, Circuit City, Daffy’s, Esquire Magazine, Men’s Wearhouse, TimeOut Magazine, Grey Goose Vodka, SteinMart, Reebok, Massachusetts General Hospital, Hotwire.com, Office Depot, Legal Sea Foods, Mount Sinai Medical Center, North Shore/LIJ Hospital, Pepsi/SOBE, Corazon Tequila, Empire Kosher Chicken, Acura, CarMax, Sports Authority and others. For more information on DeVito/Verdi, visit www.devitoverdi.com.
About Clio Healthcare
The CLIO Healthcare Awards will be executed using the same rigorous standards and commitment to excellence as the CLIO Awards, but levels the playing field to qualify and judge this particular and massive industry sector more fairly and appropriately. The CLIO Awards and CLIO Healthcare Awards are produced by Nielsen Business Media, a part of The Nielsen Company, a global information and media company. For more information about the CLIO Healthcare Awards, go to www.CLIOHealthcare.com.
About the Global Awards
Now in their fifteenth year, The Global Awards are recognized as the only awards dedicated to excellence in healthcare communications on an international basis. Categories in The Global Awards extend over regional, national and continental boundaries, and reach out to healthcare corporations, hospitals and education groups as well as to advertising agencies, design studios and production companies. By broadening the focus beyond advertising alone, the mission of The Global Awards is to lift the perception of creativity above clever headlines and smart design, and to explore the feelings and emotions transmitted between a message’s creator and it recipient. The intellectual and emotional achievement of communication transcends the barriers of distance, language and culture. The Global Awards honor this profound human connection. For more information go to www.theglobalawards.com.
SOURCE DeVito/Verdi