Kate Moss Introduces Her New Fragrance: Vintage

October 26, 2009

PARIS, October 26 /PRNewswire/ — The most desirable things in life have
a precious, enduring beauty that should be treasured forever. Discover the
timeless allure of Vintage by Kate Moss, the stunning new fragrance from the
world’s most famous supermodel.

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Kate Moss comments, “I am fascinated by vintage pieces because they not
only have a remarkable beauty but also an innate sense of history – I love
the fact that each object has its own story to tell. And yet vintage items
can be reinvented with a modern twist to make them very fresh and relevant
today. That’s why vintage looks have inspired my personal style, my work as a
fashion designer and, now, my fragrance.”

Rich in sophistication and luxury, Vintage is an exciting blend of fruity
and floriental notes. Created by Olivier Polge, the fragrance opens with
illuminating pink pepper, white freesia and invigorating mandarin for an
initial burst of spicy freshness. At its heart, smooth heliotrope unites with
jasmine and almond flower to deliver a lush floral bouquet with a timeless
appeal. Warm base notes of tonka bean, vanilla and skin musks add a depth and
refinement whilst also creating a modern feel. The overall experience is
soft, fresh and sensual with more than a hint of Kate’s iconic individual

Vintage’s undeniable elegance is reflected in the delicate,
ultra-feminine bottle that was inspired by the vintage perfumes of the 1920s
and 30s. The flacon is finely faceted on the front and sides and on the
striking glass-like cap, creating an enchanting jewel-like effect.

The timeless sophistication of Vintage is brought to life by the
arresting print and television advertisings, which are a visual
representation of Kate’s deep appreciation and understanding of the enduring
beauty of all that is vintage.

The print ad, shot by the renowned Mert and Marcus, features a stunning

Kate Moss inside a 6ft replica of the Vintage faceted glass bottle, conveying
pure confidence and feminine sensuality.

Strikingly beautiful, the television advertising is so much more than an
ordinary campaign – indeed, it is in itself a work of art. Created by the
leading British artist and photographer Katerina Jebb, the ad incorporates
Katerina infamous and highly innovative ‘scanning’ technique giving to the
final piece a breathtakingly beautiful, never seen before finish.

Always stylish & effortlessly elegant, Vintage is modern classic that
evokes a world of luxury and sophistication. To be treasured forever.


Source: newswire

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