• E-mail
• Print
• Comment
• Font Size
• Digg
• del.icio.us
• Discuss article

BLI Messaging Wins Future Innovators Award at Direct Marketing Association Show

Posted on: Monday, 26 October 2009, 09:00 CDT

PROVIDENCE, R.I., Oct. 26 /PRNewswire/ -- BLI Messaging, a business-to-business provider of broadcast email, voice, fax and SMS text messaging solutions, has won the Future Innovators Award at this week's DMA show in San Diego, CA. This is the inaugural year for this award which recognizes innovative solutions that have influenced and improved the marketing industry. The judging panel selected BLI Messaging based upon the level of innovation coupled with the impact of the innovation on both the end user and the marketing community as a whole.

The innovation for which BLI Messaging were recognized is the multi-channel 'trigger' functionality built into the latest release of the company's WebLaunch platform. WebLaunch is an online portal from which customers can launch email, voice, fax, survey and SMS campaigns. The introduction of triggers into this platform enables customers of BLI Messaging to automate follow-up messages, across various channels, based upon the actions (or inactions) of the recipient. For example, the action of clicking a link in an email could trigger an SMS text message or automated voice call.

"We are thrilled to win this prestigious new award from the Direct Marketing Association. It is terrific to be recognized for our commitment to pushing the envelope in building marketing automation and messaging solutions. Now we are taking it to the next level and developing a closed loop program that unites web analytics with email marketing for intelligent response based marketing and true ROI calculations," said Dave Baeder, President of BLI Messaging.

BLI Messaging has served over 4,000 customers including the New York Times, CIA, United Nations, GE Money, New York Stock Exchange and Cadbury. The company began 20 years ago as a broadcast fax company and evolved to add email, voice and SMS to its platform in addition to ancillary services such as landing page creation, CRM system development, ad hoc programming and web design. The company is funded by Catalyst Investors, a New York based private equity firm focused upon business services, communications, media and software-as-a-service. For more information, please visit www.blimessaging.com.

SOURCE BLI Messaging

Source: PR Newswire

More News in this Category