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Companies Mentioned

@cosme

Accordia Golf

Acecook

Aeon

All about

Apple

Asics

Bandai

Benesse

Bookoff

Branding

Cariru

Carrefour

Cartier

Chanel

Coca-Cola

Cyber Buzz

Daikokuka

DeNA

Diesel Japan

DonDonDown

Ebay

Elle

Enigmo

Facebook

Family Mart

Fast Retailing

Forever 21

FrancFranc

Fujifilm

Fujitsu

Gree

Gilt Japan

H&M

H2O Retailing Corp.

Hachette-Fujingaho

Hermes

Honda

Ikea

Isetan Mitsukoshi

Ito-Yokado

J Front retailing

J-Phone

JR East

Kakaku

KDDI

Kodansha

Kyoto Denim

Lawson

Loft

Louis Vuitton

LVMH

Maruchan

McDonalds

Meiji Seika Kaisha

Mixi

Muji

MySpace

Navitime

Nekore

Nifty

Nintendo

NTT Docomo

NTT Resonant

Oisix

ORB

Panasonic

Prada

Printemps Ginza

Rakuten

Realfleet

Recruit Co.

Richemont

Sagawa

Sanyo Shokai

Seiko Watch

Seiyu

Seven & I Holdings

Sharp

Suntory

Takashimaya

Taspo

Three F Co

Tiffany

Tokyo Girls Collection

Tomy Co.

Toyota

Unicharm Petcare

Uniqlo

Wal-Mart

Yahoo! Japan

Yamato

Zara

Executive Summary

Introduction

I - Facts and figures about the Japanese market: the starting point of new consumption behaviors

1- Macro-economic factors:

1.1 An economic power

1.2 High disposable income

1.3 Japanese are risk-takers and spenders

1.4 Aging population

1.5 Japan as a center for innovation

1.6 The Japanese car market in full transformation

2- Technology

2.1 Robotics

2.2 Green technologies

2.3 The Internet development

2.4 The mobile development

3- Information, knowledge and advertisement: the role of new Internet media and their impact on consumer behavior

3.1 Online communication in Japan

3.2 A return to strong consumerism

3.3 New media shaking up the public relations industry

3.4 Specificities of the Japanese web services

3.5 Implications for business and marketing

4- Distribution - reorganization of the retail industry

4.1 The struggle of traditional large-scale distribution channels

4.2 The growth of non-store retail sales

II- New core concepts in the Japanese consumer behavior: from Image to Value

1- "Image" loses significance

2- Emphasis on the individual

3- Responses and interaction

4- Development and education

5- Impact of the crisis and price sensitivity

III- On-going evolutions of Japanese consumers' behaviors

1- Decline of the luxury market and boom of fast-fashion brands

1.1 A fading market

1.2 Luxury goes online, second-hand and rental

1.3 The fragmentation of the wallet

1.4 Brand power will remain

2- Secondhand goods add up

2.1 Specialized secondhand stores

2.2 C2C online auctions:

3- Cultural and social cocooning

3.1 Social cocooning

3.2 Cultural cocooning

3.3 A trend here to last

4- Self-improvement consumption

5- The environmental dilemma

5.1 The "green" products: durable goods

5.2 The "green" products: soft goods

5.3 The dilemma

6- A winning industrial interaction - Integrating new skills

IV- Prospective business environments

1- Disposable income and consumption

2- Consumption intents towards different sectors

3- Facilitators of a new consumption

4- Low resilience of new behaviors

5- Winning interactions

To order this report: