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Web Liquid, the Digital Marketing Agency, Announces the Arrival of Paul Burani as Partner in the Company's New York Office, Expanding its Existing Capabilities with Enhanced Search Expertise

Posted on: Tuesday, 27 October 2009, 08:50 CDT

NEW YORK, Oct. 27 /PRNewswire/ -- Web Liquid announces the arrival of Paul Burani as partner to head up search engine strategy, furthering the company's digital marketing services for clients in the travel & hospitality, retail apparel, luxury goods and financial services industries. Web Liquid clients include Avis, Hilton, OpenSkies and other well-known brands in the consumer and B2B channels.

"Web Liquid already has a vast scope of capabilities which includes media planning and buying, word-of-mouth and social media; augmenting this with integrated search marketing allows us to drive better returns on behalf of our clients, and push into new territory," Burani said.

With an emphasis on the analytical foundation of marketing, Burani was trained in traditional research-driven brand development at the NPD Group, developing accounts for clients including Nestle and Kraft. After completing the Copenhagen Business School's Innovation and Business Development program, he turned to digital media and founded Clicksharp Marketing, a search engine marketing and social media strategy consultancy. Clicksharp's work spanned a variety of industries including consumer products, apparel, hospitality and non-profit, with clients such as LG Electronics, PayPal, VF Sportswear and the Soros Foundations.

According to Web Liquid Founding Partner Matt Cronin, the company had long recognized the importance of developing search strategies, and decided it would better serve clients by adding enhanced in-house search expertise rather than using an outside agency on a project basis.

"That model has served our clients well for many years," Cronin said. "However, the dynamics of the digital media landscape have recently changed such that the independent execution of search separately from display, social media, affiliates and other channels, no longer serves our clients' needs most effectively. With the addition of Paul and the integration of Clicksharp, our in-house search capability allows Web Liquid to better manage and optimize the complementary effects of all digital channels, and ultimately maximize our clients' ability to profit from them."

Burani is the fourth partner at Web Liquid, joining Cronin and the agency's other two London-based co-founders, Alain Portmann and David Shiell.

About Web Liquid

Web Liquid is a Digital Marketing and Social Media Agency with offices in London and New York. Since 2003, they have combined the analytics of a consultancy with the communication expertise of an advertising agency. The agency's mission is to help clients better optimize their use of growing digital space, putting to use experience in media planning, search & display advertising, SEO, and social media channels. With expertise in consumer behavior and communications technologies, Web Liquid provides strategic insight to help maximize ROI in the digital world. For more information, please visit www.webliquidgroup.com.

SOURCE Web Liquid

Source: PR Newswire

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