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Extreme Reach Appoints Robert Haskitt as Chief Marketing Officer

Posted on: Tuesday, 27 October 2009, 09:21 CDT

NEEDHAM, Mass., Oct. 27 /PRNewswire/ -- Extreme Reach, Inc., a pioneer in connecting and simplifying the world of video advertising, announced today the appointment of Robert Haskitt to the position of Chief Marketing Officer. As part of the executive team, Mr. Haskitt will lead all aspects of the company's marketing, branding, communications and business development activities. He will report to John Roland, Extreme Reach's Chief Executive Officer.

In his new role, Mr. Haskitt will work with Extreme Reach's customers, engineering teams and sales teams to advance the company's growth and help ad agencies and media companies realize the opportunities enabled by Extreme Reach's video platform. The Extreme Reach platform enables advertisers and agencies to deliver, manage and track their commercial messages across all three screens of video - TV, web and mobile. Equipped with state-of-the-art tools, the company's video platform makes the ad delivery process seamless and allows customers and network members to automatically move video ads from the creative desktop to the broadcast servers and web sites of thousands of media companies.

"Robert is a seasoned marketing executive who greatly compliments our existing team. I am extremely pleased to have someone of his caliber and creative talent join our team. We expect Robert's extensive experience in creating world class marketing programs will drive additional growth for Extreme Reach," said Roland.

Mr. Haskitt joins Extreme Reach with over 15 years of marketing and branding experience, primarily in media and advertising. Previously, Haskitt served as Director of Marketing at Microsoft Advertising, where he lead the division's branding initiatives, as well as US marketing, field and customer communications. He arrived at Microsoft through its acquisition of aQuantive, where he directed marketing for Atlas and DRIVEpm.

"Old technologies and manual processes make the execution of ad campaigns across video channels prohibitively difficult. Extreme Reach has quietly created a vast video delivery network and has brought real innovation to outdated advertising business processes," Haskitt commented. I'm very excited to join the team and I look forward to helping the company grow its business and deliver its best-in-class solutions and services worldwide."

About Extreme Reach

Extreme Reach provides a video advertising management platform that connects advertisers and agencies with thousands of media destinations and enables them to manage, deliver and track their campaigns across all three screens of video (TV, web, mobile). The Extreme Reach SaaS platform is the only hybrid, all-software solution that leverages state-of-the-art technology to provide powerful ad streaming and ad delivery capabilities. Extreme Reach is a privately held, venture backed company led by an experienced team of executives from the traditional and Interactive media industries. Company headquarters are located in Needham, MA, with offices in New York, Chicago, Los Angeles and Louisville, KY. For more information visit them on the Web at www.extremereach.com

SOURCE Extreme Reach, Inc.

Source: PR Newswire

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