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Media & Communications Strategies LLC Wins Prestigious International Association of Business Communicators Award

Posted on: Tuesday, 27 October 2009, 15:36 CDT

K Street-based Public Relations Boutique Wins Sixth Award This Year

WASHINGTON, Oct. 27 /PRNewswire/ -- Media & Communications Strategies, LLC announced this week that it has won the International Association of Business Communicators (IABC) prestigious Silver Inkwell Award for its "Saving American Manufacturing" submission. The firm won the award in the Communication Plans and Campaigns -- Issue or Advocacy category.

"It's a great honor to get awards from internationally recognized communications organizations such as the IABC because it shows that our clients receive great value when they hire us whether for crisis or more day-to-day communications initiatives," said Scott Sobel, president, Media & Communications Strategies, LLC.

"Saving American Manufacturing" highlighted the legal crisis faced by one of the nation's largest hand truck manufacturers when it was almost forced to go out of business because of unfair and illegal foreign competition. Media & Communications Strategies LLC (MAC Strategies) leveraged a campaign involving the U.S. Congress, local governments and the news media to influence the Department of Commerce and have it reconsider its tariff levels, which previously put U.S. manufacturers at a big disadvantage. MAC Strategies' communications campaign was geared toward supporting the firm's outside counsel's legal strategy to protect the interest of the client and, to an important degree, the interests of American hand truck manufacturers operating in an increasingly globalized market.

Judges for the award based their decision on the communications plan's strategic focus, clear specification of objectives, and appropriate attention to measuring results. They also looked for evidence of audience and situational understanding, appropriateness of messages, solid tactical design, and plan implementation. The judges additionally assessed creativity, technical expertise, and overall effectiveness of content.

The IABC is recognized as the professional association of choice for communicators who aspire to excel in their chosen fields. This year alone, MAC Strategies also received two Hermes Creative Awards, two legal communications awards from PR News and a Platinum honor, also from PR News. In 2008, MAC Strategies won the Public Relations Society of America's Thoth Award for Crisis Communication.

Visit www.macstrategies.com for more information on MAC Strategies, LLC. Media & Communications Strategies LLC is a founding member of Public Relations Boutiques International, a worldwide collaborative network of PR firms, currently made up of 29 agencies in 11 countries.

SOURCE Media & Communications Strategies, LLC

Source: PR Newswire

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