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Siemens Enterprise Communications Receives ITSMA Marketing Excellence Award

Posted on: Wednesday, 28 October 2009, 15:40 CDT

BOCA RATON, Fla., Oct. 28 /PRNewswire/ -- ITSMA announced today that Siemens Enterprise Communications (SEN Group) won a 2009 Marketing Excellence Awards Gold Award for Marketing Excellence in the Leveraging Digital Marketing category for their Digital Channel solution. SEN Group is being recognized for efforts in the digital enhancement of its Go Forward! partner program, including supplying partners with the necessary tools to tailor customer-facing materials, ready-to-use marketing programs that help drive revenue and the management of corporate branding and content integrity.

All Go Forward! partners have access to Digital Channel -- a digital marketing solution that makes delivering online content and e-marketing programs simple, consistent and cost-effective. The tool helps to ensure that partners can easily integrate relevant SEN Group content into their own Web sites to provide timely and accurate information about solutions to their customers. It enables partners to run pre-created email marketing campaigns that are automatically co-branded and provides ready-made PDF brochures customized for each partner. With turn-key marketing programs, partners can quickly execute campaigns, allowing them to focus on core business needs, such as supporting customers.

According to ITSMA, Gold Award winners have demonstrated standout performance in improving services marketing as measured by innovation, execution and business results. SEN Group's advancements to Go Forward! shows innovation in improving relations and communication with its partners and demonstrates the company's commitment to its partner program.

"Each year, we receive a wide array of impressive submissions for the MEA program, and this year was no exception," said Dave Munn, President and Chief Executive Officer, ITSMA. "SEN Group's digital advancements to its Go Forward! program demonstrated true innovation and sound execution with impressive results, making it a standout initiative from the group."

"We are honored to be recognized by ITSMA for Marketing Excellence," said Adrian Honey, director of Global Indirect Channel Marketing at SEN Group. "Our partners comprise a crucial element of our business and we value those relationships, and this is why we are committed to the constant improvement and continued investment in the Go Forward! program, particularly with enhancements that help our partners generate more business and improve our mutual success with trusted partners."

The Marketing Excellence Award program is based on a comprehensive and strategic approach to marketing, recognizing that business success today requires marketers to move beyond the traditional realm of communications into such areas as developing new solutions, increasing sales effectiveness, and managing the customer experience. An international panel of marketing executives and experts selected the winners, which were announced at a special awards ceremony during ITSMA's 2009 Annual Marketing Conference on October 27 at the Renaissance Boston Waterfront Hotel. More information can be found at: http://www.itsma.com/events/marketing-returns/

About ITSMA

ITSMA specializes in helping companies market and sell services and solutions more effectively. We work with the world's leading technology, communications, and professional services providers to generate increased demand, strengthen customer relationships, and improve brand differentiation. ITSMA annual program clients include business leaders such as BT, Cisco, Deloitte, Hewlett-Packard, IBM, Microsoft, and Tata Consultancy Services, among others. Our comprehensive research, consulting, and training on topics including ITSMA Account-Based Marketing?, Brand Positioning, and Solutions Development provide the insight and experience companies need to improve business results. ITSMA is based near Boston, and has offices in London and Tokyo. Learn more at www.itsma.com.

About Siemens Enterprise Communications Group (SEN Group)

The SEN Group is a premier provider of end-to-end enterprise communications, including voice, network infrastructure and security solutions that use open, standards-based architectures to unify communications and business applications for a seamless collaboration experience. This award-winning "Open Communications" approach enables organizations to improve productivity and reduce costs through easy-to-deploy solutions that work within existing IT environments, delivering operational efficiencies. It is the foundation for the company's OpenPath® commitment that enables customers to mitigate risk and cost-effectively adopt unified communications. Jointly owned by The Gores Group and Siemens AG, SEN Group companies include Siemens Enterprise Communications, Cycos, and Enterasys Networks.

For more information about the SEN Group or Enterasys please visit www.siemens-enterprise.com or www.enterasys.com

Note: Siemens Enterprise Communications & Co K.G. is a trademark licensee of Siemens AG. HiPath, OpenOffice, OpenScape and OpenStage, are registered trademarks of Siemens Enterprise Communications & Co K.G. or its affiliates. All other company, brand, product and service names are trademarks or registered trademarks of their respective holders.

SOURCE Siemens Enterprise Communications Group

Source: PR Newswire

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