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MultiVu Video Feed: DAUGHTRY TO KICK-OFF SALVATION ARMY RED KETTLE CAMPAIGN AT DALLAS COWBOYS THANKSGIVING GAME

Posted on: Friday, 30 October 2009, 11:30 CDT

On Friday, October 30th, Dallas Cowboys owner and general manager Jerry Jones and The Salvation Army's Major George Hood announced the featured artist for the 2009 Thanksgiving Day Red Kettle Kick-off will be Grammy-nominated Daughtry. The rock band will perform live during the nationally televised halftime show during the Dallas Cowboys Thanksgiving Day game against the Oakland Raiders. This will be the first Thanksgiving game to be played in the new, $1.2 billion Cowboys Stadium in Arlington, TX.

For the past 12 years, the Dallas Cowboys Thanksgiving Day game halftime show has officially launched the Red Kettle Christmas campaign on a national stage, becoming an annual holiday tradition. Since the partnership began in 1997, the annual Red Kettle campaign has raised more than $1.17 billion, which has helped the army serve nearly 30 million people each year nationwide. Last year, the campaign raised a record $130 million.

The Red Kettle campaign has been one of the most recognizable and important charitable campaigns in the United States since its inception in 1891. Every holiday season, more than 25,000 Salvation Army volunteers fan out across the country to ring bells and solicit spare change donations to the iconic red kettles from holiday shoppers. For more information, please visit www.salvationarmyusa.org

NEWS: Daughtry Celebrates13th Annual Red Kettle Kickoff With Dallas Cowboys and The Salvation Army

FORMAT: B-roll and Soundbites

ADDITIONAL RESOURCES: Video, contact information and more available at: http://multivu.prnewswire.com/broadcast/40757/consumer.html

VIDEO PROVIDED BY: The Salvation Army

Contact: FOR MORE INFORMATION, PLEASE CALL: MultiVu Media Relations, 1-800-653-5313 EXT. 3

SOURCE The Salvation Army

Source: PR Newswire

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