69% of North American Companies With Established Market Intelligence Function Respond to Potential Economic Upturn by Increased Spending on MI
Posted on: Tuesday, 3 November 2009, 07:00 CST
"Market Intelligence helps accelerate business decision making and is becoming a sophisticated business function. 65% of companies make vital decisions with the support of MI on a frequent basis," said Markko Vaarnas, CEO of GIA. "It can however, gain greater visibility at the top management levels. MI is often fed to the board through other functions such as strategic planning, sales and marketing, business development etc. The most advanced companies have a Director of MI very close to the CEO and top management."
For further information, please visit http://www.globalintelligence.com or send an email to media@globalintelligence.com.
The report is available at http://www.globalintelligence.com/insights-analysis/white-papers/About GIA
Global Intelligence Alliance (GIA) is a strategic market intelligence and advisory group. GIA's solutions range from outsourced market monitoring services and software to strategic analysis and advisory.
Today, we are the preferred partner for organizations seeking to understand, compete and grow in international markets. Our industry expertise covering over 100 countries enables our customers to make better informed decisions worldwide.
About Global Market Intelligence Survey
The Global MI Survey looks into the current state of MI activities in
international companies, how MI supports decision-making, and the anticipated
future developments across geographies and industries. The survey was the
fourth in a series and involved 724 respondents during the period of
August-
SOURCE Global Intelligence Alliance Finland
Source: PR Newswire
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